www.tjprc.org editor@tjprc.org ACCULTURATION IN VIETNAMESE CONTEMPORARY LITERATURE * HUE HOANG THI 1 & HA HOANG THI HONG 2 1 Hue University of Education, Vietnam 2 Van Lang University, Vietnam ABSTRACT Renovation period from 1986 to the present, to expand exchange and integration with the world has given the Vietnamese culture create new contacts format personality towards medium to promote traditional beauty, just adapt to the new era, but also all the wounds, paind is tortion on the shape personality. Social life changes have no small impact on human life leads to changes in the value system. It's the people in the search process, said before the impact of the external environment, erosion of acculturation. Explore the structural changes in the psychology of human behavior to reconstruct, identify the depth of the reservoir floor of their ethnic cultureis evident in the work orientation Vietnamese writers. KEYWORDS: Culture, Globalization, Acculturation, Impact, Traditional Value, Vietnamese Literature Received: Apr 21, 2016; Accepted: May 05, 2016; Published: May 07, 2016; Paper Id.: IJCMSJUN20162 INTRODUCTION Variation in human personality, over time been a central motif in the literature about the war and post-war literature. The impact of the war and of the circumstances post-war society can positively or negatively impact on human dignity, lead to the type of human alienation, deformation in the works of Le Luu, Chu Lai, Bao Ninh, Da Ngan... In addition, the impact of erosion, interference acculturation also left the mark not small in the form of new character models. Type modern urban human individuals in the New Poetry and Tu Luc Van Doan was born from the biggest East-West cultural contacts in the cultural history of Vietnam during the period 1930 – 1945. Each phase culture, there will be a kind of distinct cultural stamp set [1;p56], standardization and the reduced marks, breakthroughs in standardization, appeared the standard deviation, the difference between the individual and the other individuals in the accepted standards, put yourself out on the edges or borders of the alternative. The new culture standards will form if the standard deviation is confirmed to become mainstream trends and perspectives, and to impose a new standardization, make a new cultural imprint [1; p 65]. “So what does acculturation mean? When individuals or groups of people transition from living a lifestyle of their own culture to moving into a lifestyle of another culture, they must acculturate, or come to adapt the new culture's behaviors, values, customs, and language. The word 'acculturation' is the act of that transition.”[10] Renovation period from 1986 to the present, to expand exchange and integration with the world has given the Vietnamese culture new contacts, which create format personality towards medium to promote traditional beauty, just adapt to the new era, but also make the wounds, pain distortion on the shape personality. * This article science was sponsored by NAFOSTED FUND (National Foundation for Science and Technology Development Fund) - MINISTRY OF SCIENCE AND TECHNOLOGY, VIETNAM. Original Article International Journal of Communication and Media Studies (IJCMS) ISSN(P): 2250-0014; ISSN(E): Applied Vol. 6, Issue 3, Jun 2016, 13-18 © TJPRC Pvt. Ltd