Contracampo – Brazilian Journal of Communication is a quarterly publication of the Graduate Programme in Communication Studies (PPGCOM) at Fluminense Federal University (UFF). It aims to contribute to critical refection within the feld of Media Studies, being a space for dissemination of research and scientifc thought. TO REFERENCE THIS ARTICLE, PLEASE USE THE FOLLOWING CITATION: Bonoto, Carolina; Brignol, Liliane Dutra. “It's to trust not trusting”: Tensions and conficts between LGBT acti- vism and media. Contracampo – Brazilian Journal of Communication, Niterói, v. 39, n. 2, p. XXX-YYY, aug./nov. Submission on: 15/04/2019 / Accepted on: 11/01/2020 DOI – http://dx.doi.org/10.22409/contracampo.v39i2.28512 Volume 39 issue 2 / 2020 Contracampo e-ISSN 2238-2577 Niterói (RJ), 39 (2) aug/2020-nov/2020 “It’s to trust not trustng”: tensions and conficts between LGBT actvism and media CAROLINA BONOTO Master in Media Communication Post-Graduation Program in Communication at Federal University of Santa Maria (UFSM). Bachelor's degree in Social Communication – Journalism at Federal University of Santa Maria (UFSM) and Law at Franciscan University (UFN). ). In this article, she contributed with the conception of the research design; development of the theoretical discussion; support in the text revision; writing of the manuscript and translation and revision of the foreign language version. Santa Maria, Rio Grande do Sul, Brasil. E-mail: c.bonoto@gmail.com. ORCID: 0000-0003-2184-7625. LILIANE DUTRA BRIGNOL PhD and Master in Communication Science at University of Vale do Rio dos Sinos (Unisinos). Professor at the Post-Graduation Program in Communication from the Communication Science Department at University of Santa Maria (UFSM). In this article, she contributed as the research advisor; conception of the research design; support in the text revision. Santa Maria, Rio Grande do Sul, Brasil. E-mail: lilianebrignol@gmail.com. ORCID: 0000-0002-7323-038X.