Urban Academy | Journal of Urban Culture and Management | Volume: 14 Issue: 1, Spring 2021 www.kentakademisi.com Kent Akademisi | Kent Kültürü ve Yönetimi Dergisi | Cilt: 14 Sayı: 1, Bahar 2021 Authors: Cahit YAVUZ, Hasan Basri ZAVALSIZ Ordu Büyükşehir Belediyesi Twitter Platformunun Belediyenin Kurumsal İmajına Katkısı 186 Journal of Urban Academy | Volume: 14 Issue: 1 | ISSN: 2146-9229 Article Info RESEARCH ARTICLE ARAŞTIRMA MAKALESİ Title of Article Contribution of Ordu Metropolitan Municipality Twitter Platform to the Corporate Image of the Municipality Corresponding Author Prof.Dr. Cavit YAVUZ Ordu Üniversitesi Turizm Fakültesi Öğr.Üyesi, yavuzcavit@hotmail.com Received Date Accepted Date 15.08.2020 31.12.2020 DOI Number https://doi.org/10.35674/kent.780955 Author / Authors Prof.Dr. Cavit YAVUZ Hasan Basri ZAVALSIZ ORCID: 0000-0001-9279-1740 ORCID: 0000-0003-1242-6933 How to Cite Yavuz, C. ; Zavalsız, H. B., (2020). Ordu Büyükşehir Belediyesi Twitter Platformunun Belediyenin Kurumsal İmajına Katkısı, Kent Akademisi, Volume, 14, Issue 1, Pages, 186-198 Ordu Büyükşehir Belediyesi Twitter Platformunun Belediyenin Kurumsal İmajına Katkısı Cahit YAVUZ 1 Hasan Basri ZAVALSIZ 2 ABSTRACT: The rapid development of technology brings along some innovations in the internet field. The internet world, which is experiencing an innovative change day by day, has become an important communication element of institutions and organizations as well as individuals. Institutions and organizations that want to reach their activities to target audiences in the internet environment, give importance to image studies in their bodies and make efforts for this. In this sense, institutions and organizations try to preserve their corporate image in the long term through image management. Municipalities, which are a branch of local governments, are also in an effort to improve their corporate image studies. Today, municipalities deliver their work to their target audiences on social media platforms as well as traditional media tools. In our study, the posts made by Ordu Metropolitan Municipality between 01.09.2019 - 30.09.2019 on Twitter, which is an important social media platform of today, were tried to be analyzed using the content analysis method. As a result of the study; It is understood that the relevant platform is actively used by the fact that the posts made on the Ordu Metropolitan Municipality Twitter platform between the aforementioned dates were included in both the national press and local media organs. Shares were handled in the category of announcement, news, service, celebration, promotion and visit and it has been observed that most of the shares were made with the aim of informing the target audience.However, while some of the posts contribute to the institutional image of the municipality, it is also thought that some of them damage the institutional image. KEYWORDS: Social Media, Twitter, Corporate İmage, Local Governments, Municipality 1 Prof.Dr. Ordu Üniversitesi, Turizm Fakültesi, Turizm İşletmeciliği Bölümü 0000-0001-9279-1740 2 Yüksek Lisans Öğrencisi, bazri52@gmail.com 0000-0003-1242-6933