The Moderating Role of Conflict on Feedback Mechanisms, Trust, and Risk in Electronic Marketplaces 1 RESEARCH NOTE David Gefen Management Department LeBow College of Business Drexel University 101 N. 33 rd St. / Academic Building Philadelphia, PA 19104-2875 (215) 895-2148 (Phone) / (215) 895 2891 (Fax) gefend@drexel.edu Paul A. Pavlou Anderson Graduate School of Management University of California, Riverside 900 University Ave, Anderson Hall 010 Riverside CA 91251 (213) 268-2259 (Phone) / (213) 740-7313 (Fax) paul.pavlou@ucr.edu A Submission to MIS Quarterly May 2004 1 Both authors contributed equally to this manuscript and the order of authors’ names is alphabetical.