Association for Information Systems AIS Electronic Library (AISeL) PACIS 2008 Proceedings Pacifc Asia Conference on Information Systems (PACIS) July 2008 REPURCHASE BEHAVIOR IN B2C ECOMMERCE-A RELATIONSHIP QUALITY PERSPECTIVE Yixiang Zhang USTC-CityU Joint Advanced Research Center, yixizhang2@student.cityu.edu.hk Yulin Fang City University of Hong Kong, ylfang@cityu.edu.hk Kwok Kee Wei City University of Hong Kong, isweikk@cityu.edu.hk Elaine Ramsey University of Ulster, e.ramsey@ulster.ac.uk Patrick McCole Queen's University Belfast, p.mccole@qub.ac.uk See next page for additional authors Follow this and additional works at: htp://aisel.aisnet.org/pacis2008 Tis material is brought to you by the Pacifc Asia Conference on Information Systems (PACIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in PACIS 2008 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Zhang, Yixiang; Fang, Yulin; Wei, Kwok Kee; Ramsey, Elaine; McCole, Patrick; and Chen, Huaping, "REPURCHASE BEHAVIOR IN B2C ECOMMERCE-A RELATIONSHIP QUALITY PERSPECTIVE" (2008). PACIS 2008 Proceedings. 105. htp://aisel.aisnet.org/pacis2008/105 brought to you by CORE View metadata, citation and similar papers at core.ac.uk provided by AIS Electronic Library (AISeL)