International Journal of Multidisciplinary Research and Publications ISSN (Online): 2581-6187 20 Dwi Ayu Setiowati, Anna Gustina Zainal, Tina Kartika, and Nina Yudha Aryanti, “Public Relation Strategy in Handling Bank Lampung “Bankrupt” Reporting Issues,” International Journal of Multidisciplinary Research and Publications (IJMRAP), Volume 4, Issue 8, pp. 20-24, 2022. Public Relation Strategy in Handling Bank Lampung “Bankrupt” Reporting Issues Dwi Ayu Setiowati 1 , Anna Gustina Zainal 2 , Tina Kartika 3 , Nina Yudha Aryanti 4 1 Student of Magister Communication, University of Lampung 2, 3, 4 Communication Department, University of Lampung Correspondence Email: dwiayusetiowati0(at)gmail.com; anna.gustina(at)fisip.unila.ac.id Abstract— A large company is usually easy to get positive and negative issues. This cannot be avoided by the company but can still be prevented by having careful planning so that when negative issues circulate, the company already has a soul that is ready to solve them. This is to prevent a crisis in the company. No one wants a company to have a bad reputation/image in the eyes of the public. The company/organization must have public relations that can help build a good reputation again. Issues that usually arise can also be news that is not true for the company. Therefore, the task of PR here is to be able to solve the problems that are being experienced by the company. One of them is to restore a good image in the eyes of the public. The methodology used is the descriptive qualitative analysis by using a case study research strategy and collecting data from several sources. From the results of research, Bank of Lampung dismissed the issue of "bankrupt" that was experienced. The stages carried out by PR Bank of Lampung have three areas, namely dealing with issues, responding to the press, and managing issues. Public Relations of Bank of Lampung held a press conference to explain the untruth of the issue. And the PR of the Bank of Lampung also explained that the financial reputation of the Bank of Lampung was stable. Keywords— Strategy, Public Relations, Issues. I. INTRODUCTION The Lampung Regional Development Bank (BPD), commonly known as the Bank Lampung, was established to help and encourage economic growth and regional development in all fields, especially for the Lampung area. Judging from this, Bank Lampung is not spared in both positive and negative news. When viewed from the vision of Bank Lampung, namely to become a competitive commercial BPD with a focus on developing MSMEs in contributing to regional development. This is certainly expected to provide good service for consumers without exception. In 2020 Bank Lampung received negative news coverage of the company with the news "Bankrupt". This makes customers worry about their money. This news affects the good name of the Lampung bank. This is not expected by the bank's management, which will make the company's reputation decline and it is feared that it will make public perception not good. Because this concerns the image, reputation, and good name of the company, as in the case of the Lampung bank above. Because this allows not all negative information/issues circulating are always accurate and based on facts. This is a very detrimental condition because a potential image change will occur which has a potential impact on changes in customer attitudes and behavior in trusting the Lampung bank which has a negative image due to issues that have been circulating which are sometimes not necessarily true or false. This negative issue will make the company's reputation decline. One of the activities in public relations or public relations is creating reciprocal two-way communication by disseminating public opinion to the organization. To align the company with the environment, public relations must be carried out, namely setting operational missions, setting policies, setting organizational goals, developing strategies, establishing work procedures, and determining operational programs. From the case above, it is the task of public relations to improve the reputation and image of the company that has received negative issues. Negative issues for companies today are not easy to be able to restore a good image if PR is not quick to deal with it. It is also PR that does not work alone to resolve negative issues of the company which has a special team to be able to improve the company's image. (Kriyantono 2012, 158), can describe two aspects of the types of issues. First, the impact aspect. There are two types of issues, namely defensive and offensive issues. Defensive issues are issues that tend to pose a threat to the organization, and therefore the organization must defend itself so as not to suffer reputational losses. While offensive issues are issues that can be used to improve the company's reputation. II. LITERATURE REVIEW A. Public Relation The definition of "public" is a group of people who pay attention to the same thing, have the same interests and interests. The public is a small group of people with a small number can also be a large group. Likewise with the meaning of "relation" which comes from the English "relationship". The use of relations in public relations implies a reciprocal relationship. Public relations is one of the important things in a company/organization to be able to improve good communication to external and internal organizations. Public Relations is the practice of public relations (PR) which is carried out in a planned and continuous (continuous) manner to create and maintain goodwill (goodwill), as well as mutual understanding attitudes that are reciprocal (Mutual Understanding) between an organization or company and the whole audience. (Frank Jeffkins, 1996:8). Public Relations is a distinctive management function and supports the development, maintenance of common lines between an organization and its publics, concerning the activities of communication, understanding, acceptance, and cooperation; involve management in problems, assist management in