2325
Copyright © 2009, IGI Global, distributing in print or electronic forms without written permission of IGI Global is prohibited.
Chapter 5.30
The Work of Art in the Age of
Mechanical Production
Thomas B. Cavanaugh
Embry-Riddle Aeronautical University, USA
ABStrAct
When Walter Benjamin wrote his famous es-
say The Work of Art in the Age of Mechanical
Reproduction, he shone a light on the cultural
changes inherent in technology’s ability to in-
fnitely reproduce and distribute art. One of the
important consequences of this development was
the democratization of art’s availability, allowing
the general population to experience artwork that
they would otherwise be unable to access. Now
technology has advanced to a point where not
only is art’s reproduction available to anyone who
wants it, its very production is now accessible to
almost everyone, even if the prospective artist is
utterly devoid of training, expertise, or even tal-
ent. With software-based artistic assistance and
low-threshold electronic distribution mechanisms,
we have achieved the promise of Benjamin’s
blurred distinction between artist and audience.
As a result, the process by which art is produced
has now been democratized, resulting in legiti-
mate questions regarding quality, taste, and the
legitimacy of authorship in a human-technological
artistic collaboration.
IntroductIon
When Walter Benjamin wrote his famous es-
say The Work of Art in the Age of Mechanical
Reproduction, he shone a light on the cultural
changes inherent in technology’s ability to in-
fnitely reproduce and distribute art. One of the
important consequences of this development is
the democratization of art’s availability, allowing
the general population to experience artwork that
they would otherwise be unable to access—art-
work that previously was only available to a
privileged elite.
Now technology has advanced to a point
where not only is art’s reproduction available to
anyone who wants it, the very production of art
is now accessible to almost everyone, even if the
prospective artist is utterly devoid of training,
expertise, or even talent. This development is
symptomatic of a wider self-service mindset that
pervades western society, what I have dubbed the
“kiosk culture.” The term “kiosk culture” con-
notes the general acceptance and even encourage-