Study of Creative Industry Development Based on Pekalongan Batik Culture Danarti Hariani 1 , Eliza 2 , D Pratama 3 Universitas Mohammad Husni Thamrin, Indonesia 1 Sekolah Tinggi Perpajakan Indonesia, Indonesia 2 Universitas Indraprasta PGRI, Indonesia 3 {danarti@thamrin.ac.id 1 } Abstract. Culture is a noble conception that is able to offer and attract interest and has been passed down from generation to generation in the community in a community or group. Cultural construction encompasses the system of ideas in the human mind as intellectual and arithmetic statements, so that it becomes a means of work, taste, and creativity, including things that are real, such as patterns of behavior, language, life tools, technology, social structures, beliefs, arts, law, morals that figure the characteristics and characteristics of society. Batik is a cultural entity because it shows the characteristics of Indonesian culture and is a typical Indonesian textile. Batik is an Indonesian textile that is in great demand and loved by the international community. This is a prospect for creative industry players, especially the batik industry, to explore and allow Indonesian batik culture in order to gain economic potential and strengthen the positioning of Indonesian batik internationally. Pekalongan City has the name branding namely World city of Batik and makes the only city chosen by UNESCO in the category of craft and folk art to make Pekalongn city focus on developing its creative economy, especially the batik industry in order to improve the competitiveness of Pekalongan city and advance the economy Pekalongan city community. This paper tries to identify the potential of creative industries based on Pekalongan batik and analyzes the development of creative industries based on Pekalongan batik in order to maintain the image of Pekalongan Batik as a result of creative work based on culture in the eyes of the world. This paper was prepared using a qualitative descriptive approach that tried to illustrate the economic potential of the creative industries based on Pekalongan batik and the efforts of its development. Keywords: Culture-Based Creative Industries, Pekalongan Batik 1. Introduction Batik is an Indonesian cultural work that has developed and been preserved for generations, nowadays batik has gained international recognition. Currently, batik has experienced rapid development. This is because it is supported by increasing consumer demand. With the variation of batik motifs that come from the modification of modern motifs that are combined WESTECH 2018, December 08, Medan, Indonesia Copyright © 2019 EAI DOI 10.4108/eai.8-12-2018.2283854