International Journal of Academic Research in Business and Social Sciences Vol. 1 0 , No. 11, 2020, E-ISSN: 2 2 2 2-6990 © 2020 HRMARS 384 Full Terms & Conditions of access and use can be found at http://hrmars.com/index.php/pages/detail/publication-ethics The Impact of Religiously Motivated Consumer Boycotts on Product Judgment, Brand Image and Loyalty Farhan Mirza, Sarfraz Ashraf, Hafiz Badar Jahangir To Link this Article: http://dx.doi.org/10.6007/IJARBSS/v10-i11/7902 DOI:10.6007/IJARBSS/v10-i11/7902 Received: 02 September 2020, Revised: 27 September 2020, Accepted: 13 October 2020 Published Online: 14 November 2020 In-Text Citation: (Mirza, Ashraf, & Jahangir, 2020) To Cite this Article: Mirza, F., Ashraf, S., & Jahangir, H. B. (2020). The Impact of Religiously Motivated Consumer Boycotts on Product Judgment, Brand Image and Loyalty. International Journal of Academic Research in Business and Social Sciences. 10(11), 384-402. Copyright: © 2020 The Author(s) Published by Human Resource Management Academic Research Society (www.hrmars.com) This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode Vol. 10, No. 11, 2020, Pg. 384 - 402 http://hrmars.com/index.php/pages/detail/IJARBSS JOURNAL HOMEPAGE