DOINo.l0.20968/rpm/2018/vl6/il/129257 82 A Study of Corporate Social Responsibility Practices in Indian Luxury Chain Hotels Savita Sharma^ Pratika Mishra** Abstract The purpose of the paper is to study the corporate social responsibility (CSR) practices of luxury chain hotels situated in Delhi, National Capital Region (NCR), India. This research involves the primary and secondary data. Primary data were collected through a self-designed questionnaire filled up by employees working with selected hotels which consist of five national and five international hotels situated in India. Secondary data were collected through papers published in various journals. Data collected was analyzed and interpreted by using IBM SPSS 20.0. Interpretation of the data were based on the perception of employees working in the respective hotels. The paper identifies different latentfactors through exploratory factor analysis (EFA) which categorizes CSR into four segments named as social activities, environmental activities, economic activities and philanthropic activities. We also applied confirmatory factor analysis to assess convergent and discriminant validity. Keywords: Corporate Social Responsibility, exploratory factor analysis. Latent factors Introduction A significant number of studies investigate the range of CSR practices implemented by hospitality companies (Carlsen et al., 2001; Bohdanowicz, 2006; Ayuso, 2006; Carmona-Moreno et al., 2004; Kasim, 2007; Chung and Parker, 2010). Getting involved in social activities makes the firm 'different' and gives an edge over the competitors. But it doesn't solve the purpose because becoming a top most company or earning decent percentage of profit is one aspect and another is positioning a business to its sustainability. A sustainable development fulfills the need of the present without compromising the ability of fiiture generations to meet their own requirements which needs strategic thinking for fiiture. Recently (July, 2013), Indian government has passed amendment of the company with mandate on CSR spending, i.e. at least 2 percent of their net profit must be spent towards * Dr. Savita Sharma, Assistant Professor, Ansal University, Gurgaon, India * *Dr. Pratika Mishra, Associate Professor, Presidency University, Bangalore, India CSR activities. This amendment in the company act makes it mandatory for the companies to report 'Net Profit' before taxes in the books of accounts on an annual basis starting fi:om financial year 2014- 2015. All the activities, projects and programs plaimed under the head of CSR practices, need to be undertaken in pursuance of the normal course of business of a company. Each company should make a CSR committee which should be responsible for all the policies and it is important to incorporate points such as specifying the name of the project, guidelines to implement those projects, consider CSR as a separate budget which would include 2 percent of the average net profits. If a company is a charitable trust or society then the monitoring mechanism is to be shared, CSR activities should take place in India even if the company is of international level. The CSR initiative should be reported in the Director's report and also on the official website. It has been observed that while a number of companies are practicing CSR in abroad but in India, it was not compulsory until the New