Association for Information Systems AIS Electronic Library (AISeL) ECIS 2009 Proceedings European Conference on Information Systems (ECIS) 2009 Innovation in virtual worlds: Social structure and difusion P Sobreperez Follow this and additional works at: htp://aisel.aisnet.org/ecis2009 Tis material is brought to you by the European Conference on Information Systems (ECIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in ECIS 2009 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Sobreperez, P, "Innovation in virtual worlds: Social structure and difusion" (2009). ECIS 2009 Proceedings. 193. htp://aisel.aisnet.org/ecis2009/193 brought to you by CORE View metadata, citation and similar papers at core.ac.uk provided by AIS Electronic Library (AISeL)