ISSN: 2602-8085 Vol. 4, N° 4, p. 18-28, octubre-diciembre, 2020 Educación continua Página 18 www.cienciadigital.org Las redes sociales de Internet para la promoción de Cuba como destino seguro frente a la crisis sanitaria internacional Internet social media for the Cuba´s promotion as a safe destination face the international sanitary crises Marta Omara Robert Beaton 1 , Massiel Martínez Carballo 2 , Soima Rosa Méndez Lazo 3 & Daliana Ponte Alemañy 4 Recibido: 11-07-2020 / Revisado: 07-08-2020 / Aceptado: 06-09-2020 / Publicado: 03-10-2020 Abstract. DOI: https://doi.org/10.33262/cienciadigital.v4i4.1419 The use of Internet social networks has marked a milestone in terms of mass dissemination, due to its scope, characteristics and impact on contemporary society. They are used by both individuals and companies, by enabling interactive and dynamic communication. The objective of the investigation was to propose actions for the management of Internet social networks in the destination of Cuba, as a safe territory in times of Covid-19. Methods and techniques were applied such as: bibliographic review, inductive-deductive and analysis-synthesis, as well as a descriptive study of the strategies in Internet social networks in three tourist destinations: Spain, Portugal and Croatia, which will receive an approach to the scope and use of them, at the same time that it contributed to the proposal of actions aimed at its management in Cuban tourist portals. Keywords: Social networks, Internet, digital marketing, tourism and Covid-19. 1 Doctora en Ciencias Económicas, Máster en Gestión Turística, Ingeniera Agrónoma. Profesora titular, Facultad de Turismo Universidad de la Habana, omara_robert@ftur.uh.cu 2 Licenciada en Turismo. Profesora adiestrada. Facultad de Turismo, Universidad de la Habana, Cuba. massielmc01@gmail.com 3 Licenciada en Turismo. Dirección Técnica de Investigaciones del Ministerio del Interior. soimita94@gmail.com 4 Licenciada en Turismo. Comercial en la Agencia de Viajes Ecotur. dponte0507@gmail.com