Pooja Goswami et al, International Journal of Advances in Agricultural Science and Technology, Vol.8 Issue.7, July-2021, pg. 48-54 ISSN: 2348-1358 Impact Factor: 6.057 NAAS Rating: 3.77 © 2021, IJAAST All Rights Reserved, www.ijaast.com 48 Credibility of Different Agricultural Information Sources Utilized by Farm Women of Uttarakhand Pooja Goswami 1 ; Dr. Kiran Rana 2 1 MSc. Scholar, pujagoswami0@gmail.com 2 Assistant Professor, kiranagricommunication@gmail.com DOI: 10.47856/ijaast.2021.v08i7.006 Abstract Credibility of agricultural information sources affects the adoption of new or improved agricultural practices by farmers. Credibility refers to perceived trustworthiness accorded to a source by its audience at any given time and situation. Therefore, Credible sources of agriculture information play major role in diffusion of agriculture innovations. This study was carried out in Nainital district of Uttarakhand state with specific objective to explore the relative credibility of information sources as accorded by the farm women of the region. A sample of 120 farm women was selected by PPS (Probability proportional to size) sampling method. The agriculture information sources were categorized into three broad heads namely personal localite, personal cosmopolite and mass media. It was found that majority (62.5%) of respondents had „medium‟ credibility towards agriculture information sources followed by 20 per cent having low credibility and only 17.5 per cent had high credibility to different agriculture information sources. It was further found that family members, KVK officials and newspaper were considered as the most credible sources of agricultural information among personal localite, personal cosmopolite and mass media sources. Keywords: Credibility; Sources; Agriculture information; Mass media; Cosmopolite 1. Introduction In rural Uttarakhand, women contribute up to 90 per cent of the total work force in agriculture and animal care. The work participation rate of women has been constantly increasing to a large extent than men in the state over the past few years. Sharma and Kriti (2012) reported that the women in the state devote as much as 62.17 per cent of time for outdoor activities, 21.11 per cent for indoor activities and 8.72 per cent for recreational activities. Agricultural Information is an important factor that interacts with other production factors. Information supplied by extension, research, education and agricultural organizations help women farmers make better decisions. Information dissemination is a subject of considerable importance for hill farm women who commonly suffer from isolation and have difficulties in communicating their priorities to decision makers. Also, Information unevenness at farm level has been recognized as one of the main explanations for low agriculture productivity and production efficiency. Thus, an improved and strengthened agricultural extension infrastructure is needed to all the levels of supply chain and it will provide push towards higher productivity additionally. According to economic reforms in the country each and every sector has changed its strategies in