579 Review Article: Social Marketing & Social Entrepreneurship-is there a match? Adnane Derbani 1 , Refius Pradipta Setyanto 2 1 PhD Student, derbaniadnane@gmail.com, Jenderal Soedirman University, Purwokerto, Indonesia 2 Senior Lecturer, refisetyanto@gmail.com, Jenderal Soedirman University, Purwokerto, Indonesia ABSTRACT Helping to solve some of the world's biggest social problems and influence behaviours that benefit individuals and communities for the greater social good; this is what distinguishes both social marketing and social entrepreneurship purpose. To dive further into these two concepts and find out whether they are really matching or not? The aim of this review is to analyse both social marketing and social entrepreneurship based on a review of the literature that will allow to highlighting the components and the need for the role of the social marketer and social entrepreneur; who play a vital role in delivering social changes for the benefit of our communities. This review paper examines the high Similarities and complementarity between both concepts and summarizes the new developments that could be expected in the near future. Finally, the fact of discovering if both concepts are matching or not is more than an assumption. Rather, it is a reality that imposes itself in order to participate in the unification of effort for more social change. Keywords: Social Marketing, Social Entrepreneurship, Social change. 1. Introduction Social change definition was related since the beginning of humanity to the prevailing belief that change in society comes from above, in other words, from the top of the societal pyramid (Leaders, Governments) and not from the base (citizens); is due to the absence and conflict of defining the concept of social change and who is responsible for it. The increasing citizen's dissatisfaction as a result of the narrow orientations of the institutions that confine themselves to obtaining profits and increasing profitability without direct attention to the interest of society; without strive to serve the communities in which they operate. Here it lies the vital and fundamental role that might be played by Social marketing and social entrepreneurship despite the difference in means and methods used, But the aim and the purpose is stilled one; which is the positive change for the good of the society. As (Peter Drucker 2014) defines ‘’entrepreneur and entrepreneurship-in general, the entrepreneur always searches for change, responds to it, and exploits it as an opportunity”. In regards to social marketing; Kotler and Zaltman describe it simply as ‘the application of the principles and tools of marketing to achieve socially desirable goals. The use of social marketing allows the development of an integrated mix of strategies designed to facilitate and achieve an