ALEC H. BALASESCU
ISIM REVIEW 15 / SPRING 2005
Every fashion season, fashion catwalks
in Paris reunite American and Middle
Eastern clients. In January 2003, only a
few months before the outbreak of war
in Iraq, a surprise awaited them at the
exit from the catwalks. An alternative
catwalk was set up with four models
wearing four Afghanian-inspired bur-
kas: the Power-burka integrating in its
design the American flag, the Faces of Dictators displaying portraits of
political figures of the moment from president Bush and Tony Blair to
Saddam Hussein and the King of Jordan, the Trailed-dress in camou-
flage colours, and the Petition-dress inviting signatures for peace on its
white surface. When asked about her choice, Majida said: “everybody
knows that at the Chanel catwalk for example, many Middle Eastern
and American socialites are present. So, if they can be together and get
along on that occasion, why can’t they do it when it implies the lives of
their own people?”
In France, however, the law promulgated in February 2004 reduces
the meaning of the veil to a unique interpretation: the veil is the osten-
sible sign of a religion (Islam). In October 2004 the communist mayor
of Montreuil gave a municipal edict forbidding an announced fashion
show reserved just for Muslim women. The reasons claimed were the
following: the integration of the veil in a fashion discourse “presents
the danger of banalizing” this object, and the proposed event is gender
segregated, that is, against the principle of Republican inclusion. The
first reason denotes the anxiety of some parts of the French public in
facing the possibility of exploring meanings of the veil other than those
assigned by the new law. The same anxieties were transparent in July
2004 when Majida Khattari organized her latest exhibition “VIP (Voile
Islamique Parisien)” at the School of Beaux Arts in Paris. The artist at-
tempted to “open an alternate venu in a conversation that has been ar-
tificially polarized towards the extremes. Both positions, that of Islamic
fundamentalists and that of Republican integrationists, are damaging.
There are no nuances allowed in this discussion.” Using the same artistic
modes of expression, Majida Khattari organized a catwalk for both men
and women wearing veils: a statement that subverted religion, gender,
and fashion meanings. Thus, there were black chadors bearing the in-
scription “Tchador j’adore”—in refer-
ence to Dior’s publicity campaign—but
also veils in silk printed with the VIP
logo imitating LV (Louis Vuitton) logo
and replacing the small characteristic
signs with the crescent moon and the
hand of Fatma. The enthusiasm of the
host institution decreased in the month
preceding the show (scheduled during
the fashion week) to such an extent that they refrained from sending
out the invitations.
The gaze
It seems that the relation between the colonial powers and the colo-
nized Muslim territories are almost always intermediated by the veil.
In France’s case, the veil was successively the obsessive object whose
removal would mark the success of the “civilizing process,” the fetish
of the colonial enterprise, and, later on, the apple of discord in metro-
politan France. On the streets of Paris, a woman wearing a headscarf
attracts attention; the veiled woman leads one immediately to think
about Islam. Majida Khattari’s artistic work makes visible this complex
texture of significations intricately woven between fashion and the veil.
Fashion catwalks are forms of expression that exemplify the ideal-type
of the modern subject formation: the individual is presented as monad,
displaying the marks of her/his possessive identity (gender, class, eth-
nic, or age-based, even if sometimes subverted). Fashion practices ap-
pear as the herald of the perfect modernity in which the individual is
the product of her/his own (un-)informed choices displayed upon the
body, while the body is the vehicle of this representation in the public
sphere. The veil is a troubling discord in this logic since it indicates a
presumed space of lack of choice (that is, an alternative mode of sub-
ject formation).
There is more into the sidewalks of Paris than circulation of people. In
fact, Paris as we know it emerged in the second half of the nineteenth
century, the period of the consolidation of the secular state. The re-
construction of nineteenth century Paris was made possible by, and
closely followed, the rules of visibility where the streets became the
place of display of the newly established social order. The streets were
enlarged and rebuilt in such a way that allowed the eye ac-
cess to every corner. They also allowed the better display
and circulation of commodities, as well as that of the forces
of order. The street space was invested with political symbol-
ism. In this manner secularism became engrained in and by
a specific spatial (architectural) configuration that privileges
flow, visibility, and transparency. Thus, the veil dispute in
France is less about Islam, and more about the disruption
of the seeming free flow of the gaze which thereby implic-
itly questions the underlying visual principle of citizenship
formation.
It is interesting to observe that not only Muslim women
wear the veil. Islam in France, unlike fashion, is not a legiti-
mate instance of women’s control. The veil is perceived as
re-instituting a private realm in the public, and a religious
dimension in the secular space.
Minorities & Migration
This article explores the work of Majida
Khattari, a Parisian/Moroccan artist whose
fashion catwalks /performances challenge
taken-for-granted assumptions about the veil.
In the context of increased interest in Modern
Islam, she proposes an aesthetic approach
towards the intersection between Muslim and
European forms of expression.
The Veil and Fashion
Catwalks in Paris
Alec H. Balasescu is Adjunct Assistant Professor, Department of International
Communication, the American University of Paris. This article is based on a
study financed by the Wenner Grenn Foundation for Anthropological Research.
E-mail: Alec.balasescu@gmail.com
J’adore Tchador,
a garment by
Majida Khattari,
was presented
at the VIP
catwalk in Paris,
July 2004.
© MAJIDA KHATTARI, 2004