Business Model as a Cloud Services-based Movility Strategy That Allows to Diminish the Number of PYMES Closures in Ecuador Cristina Pesántez, Freddy Tapia and Jorge Edison Lascano Department of Computer Science, Universidad de las Fuerzas Armadas ESPE, Sangolqui, Ecuador Keywords: Business Model, Small and Medium Enterprises SME, Innovation and SMEs’ Mortality. Abstract: Nowadays, enterprises face big problems in a global market, especially small and medium-sized enterprises (PYMES), they are required to innovate the way they offer their products/services, without affecting their limited financial resources. In consequence they need to find new business opportunities, also cloud services trend could complement the business models promoted by PYMES, providing them competitive advantages. Here we propose the development of a business model based on data mobility and ease of access. This model contributes to reduce PYMES mortality causes, and at the same time to increase their growth projection rates. 1 INTRODUCTION With the intention of having competitive and innovative advantages when enterprises offer and acquire products or services, they are adapting their traditional business models to a different model that focuses on the optimization of technological resources (Sánchez and González, 2017), this model would simplify timely and adequate decision making, allowing continuing innovation new business opportunities discovery (Burgos and Herrera, 2018). Small and Medium-sized Enterprises (SMES) in Latin America are part of the involution, mainly at internal and external level regulations, and to certain technical flaws that prevent their development. This causes that many of them have a very short life time (Cardoza et al., 2016). The average life time of a SME is approximately five years, depending on the structural and political conditions of a country in terms of financing resources. According to data provided by the National Institute of Statistics and Geography and Informatics (INEGI) of Mexico, in 2014 a large percentage of enterprises considered SMEs were developed in low productivity sectors and value added (Sánchez and Vargas, 2018). Small businesses’ mortality rate is presented in terms of the ease or difficulty of overcoming obstacles such as: Level of competence, technology, market knowledge (saturation or not, market dispersion), production capacity (excess or full), variety of products, and levels of service (Zaridis and Mousiolis, 2014) In Ecuador, SMEs are very important for its productive sector, specially because of the employment generation. According to the National Economic Census of 2010 issued by the National Institute of Statistics and Census of Ecuador (INEC), three out of four positions jobs, were generated by SMEs (Chávez, 2016). Nowadays, enterprises are in need of having valid information in real time, receiving analysis results, notifications, projections, share data, among others; not only among their executives, but also among employees from different areas. New trends help reach these targets of increasing productivity and facilitating proper decision making, one of these trends is Cloud Services. The present research work was guided by the design science research methodology, which will display techniques such as: An exploratory and descriptive study that focuses on the development of a model that optimizes its scope or business strategies, then surveys will help discover results and possible real benefits from implementing this business model proposal. In section 2, we explain the research methodology. Section 3 explains the development of the business model, and section 4 presents conclusions, specifically from the survey answers. 596 Pesántez, C., Tapia, F. and Lascano, J. Business Model as a Cloud Services-based Movility Strategy That Allows to Diminish the Number of PYMES Closures in Ecuador. DOI: 10.5220/0007727305960603 In Proceedings of the 21st International Conference on Enterprise Information Systems (ICEIS 2019), pages 596-603 ISBN: 978-989-758-372-8 Copyright c  2019 by SCITEPRESS – Science and Technology Publications, Lda. All rights reserved