www.ijird.com July, 2021 Vol10 Issue 7 INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH & DEVELOPMENT DOI No. : 10.24940/ijird/2021/v10/i7/JUL21025 Page 50 Eco-Marine-Tourism Program for Coastal Communities Sustainable Development in Gerokgak District, Bali, Indonesia 1. Introduction The development of the national economy and particularly Bali, one of which can be pursued through the utilization of coastal and marine resources for developing of marinculture businesses. Bali is an area that is very dense with the life of traditions, religion, aspirations and culture based on Tri Bhuwana / Three Worlds: Bhur, Bhuwah, Swaha or Physical nature, Mind nature, and Transcendental nature, which is therefore to make Bali become the main destination for the world tourism. Bali is located at the confluence of the world's coral triangle. Bali's marine waters are homegrown to various types of marine life that not only provide protein and minerals for people's lives, but also become a main pillar of culture-based tourism development. Bali relies heavily on the development of sustainable tourism. On the other hand, the rapid development of tourism in Bali has brought tremendous breaking energy which has caused degradation of the natural /agricultural/aquatic environment quality and affects structural changes to Balinese society and culture significantly. Bali often has to face difficult choices, whether developing tourism at the expense of agriculture and the environment or maintaining agriculture and environment on the limited tourism development. In accordance with the goals of SDGs 2030, that development must always be oriented towards a balance between economic development, social improvement and environmental preservation. The best resolution is rather developing tourism sector without degrading agriculture and environment (Vipriyanti, 2012). One alternative that is in this combination is the development of eco-agro-tourism to agricultural areas both on land, coast, and sea. The eco-agro-tourism which specifically uses marine/sea areas here is the concept of eco-marine- tourism. Eco-marine-tourism aims to provide marincultural value-added in the broadest sense and environmentally sound, as well as to develop tourism through adjusting and marketing tour packages of the activities, products, and landscapes of the marincultural cultivation (Kardi, 2019). Utilization of agricultural activities that rely on coastal and marine waters or marine aquaculture which isused as an agrotourism destination in Bali is very rare. Such marine aquaculture is the development of various types of reef fish with a superior commodity of grouper. These grouper aquaculture businesses have been carried out en masse in ISSN 2278 – 0211 (Online) Cening Kardi Lecturer, Department of Abribusiness, University of Mahasaraswati Denpasar, Indonesia I Made Kawan Lecturer, Department of Water Resources Management, Warmadewa University, Indonesia I Wayan Wiasta Lecturer, Department of Law Science, University of Mahasaraswati Denpasar, Indonesia Abstract: The aim of this study was to analyze the geographical indication for grouper products in Gerokgak district, to find management efforts to guard coastal and marine healthy and to invent a model for coastal eco-marine-tourism. Survey, FGD and laboratory examination were used for methods. The Grouper aquaculture products both seeds and fishes of Cantang cultivar on the coast of Gerokgak district had been excellent due to the appropriate geographic factors, favourable quality of coastal, marine waters, climate and the unique culture of the local community which was identified as Nyegare-Gunung cultivation. The Geographical Indications for Cantang grouper potentially to provide opportunities for fishery producers to consolidate and increase prices on the market. They can strengthen the product position in the domestic and international markets and to penetrate the new export market. The development of eco-marine-tourism should control the degradation of environmental quality for grouper aquaculture by creating customary rules of AwigAwig and Subak for coastal villages, and implementation to achieve rationality in utilizing coastal and marine resources harmoniously with the system of values in tradition, religion, aspiration, and culture of the local communities. To keep grouper products towards a certification that the products possess certain qualities and the production process was met the requirement of local integrated marinculture methods, due to Gerokgak’s geographical origin. Marketing tour packages of the activities, products, and landscapes of the marinculture by setting up Eco-marine-tourism management which follow community-based tourism. Keywords: Eco-marine-tourism, grouper, coastal, geographical indication