Articles
© Indian Institute of Management, Lucknow
OFFSHORE OUTSOURCING OF BUSINESS PROCESSES:
UNDERSTANDING IPR IMPLICATIONS
Preeti Goyal and Arun Sahay
Management Development Institute, Gurgaon
ABSTRACT
Business process outsourcing is a multi billion-dollar industry today. Intellectual property becomes important in such
arrangements; as such projects may require resources and information to be shared between the client and the service
provider . Underlying the availability and application of these resources such as personnel, hardware and software are
intellectual property issues, more specifically patents, copyrights, trademarks and trade secrets. These intellectual properties
have the potential of providing firms with sustained competitive advantage which, in turn, affect the firm performance of the
business.
Given the importance of IPR implications and the growing BPO industry, the paper attempts to develop a framework for
understanding IPR implications for offshore outsourcing of business processes. The framework can be used by both the client
and service provider for development and sharing of IPRs to their mutual advantage.
Keywords: Offshore, Outsourcing, Business Process Outsourcing, Intellectual Property Rights
INTRODUCTION
It has often been argued that firms in
today's economy primarily invest in intangible
assets and keep their investment in fixed assets
at minimal level, since intangible assets are
value drivers (Davis, 2004, Daum, 2001) of
today. Among these intangible assets,
Intellectual Capital (IC) plays an important
role. Edvinsson (2002) has defined IC as follows:
"Intellectual capital is a combination of
human capital- the brains, skills, insights, and
potential of those in an organization- and
structural capital- things like the capital
wrapped up in customers, processes, databases,
brands, and IT systems. It is the ability to
transform knowledge and intangible assets into
wealth creating resources, by multiplying
human capital with structural capital."
Due to the investments in IC and the
advantages that can be gained from it, this has
become an important topic. It is now widely
recognized that value today is primarily created
from intellectual capital and other intangible
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assets, rather than from physical assets [Ray
et al., 2004, Hall (1992, 1993), Bollen et al., 2005].
These intangible resources range from
intellectual property rights (IPRs), contracts,
public knowledge such as scientific works, to
the people dependant, or subjective resources
of know-how, networks, organizational
culture, and the reputation of the product and
company (Hall, 1992). The focus of this paper
is on IPRs.
Firms own resources that are necessary for
the conduct of operations, and resources that are
vital for competitive advantages and strong
financial performance. The first types of
resources, generally tangible, such as property,
plant and equipment and physical technologies
are commonplace in the market, easily imitable
and substitutable, and can be easily purchased
and sold in the open market. Resource based
logic suggests that exploiting such resources can
only provide competitive parity. The second
types of assets, generally intangible, valuable, rare,
mostly inimitable and non-substitutable, are
strategic assets capable of generating sustainable
competitive advantage and superior financial