e-Journal of Linguistics Support DOAJ Directory Open Access Journal http://ojs.unud.ac.id/index.php/eol July 2017 Vol. 11. No. 2 ISSN: 2442-7586 (Online) ISSN: 2541-5514 (Print) Page: 93-104 93 Lingual Domination in Tourism Discourse: A CDA Study 1 I Nengah Laba, 2 I Ketut Riana, 3 Made Budiarsa, 4 I Wayan Pastika 1. bahagia@inengahlaba.com Sekolah Tinggi Pariwisata Bali Internasional 2. k.riana@gmail.com Faculty of Arts, Udayana University 3. made_budiarsa@yahoo.com Faculty of Arts, Udayana University 4. wayanpastika@unud.ac.id Faculty of Arts, Udayana University Abstract—This study examines tourism discourse in the national print media to answer a research question of how lingual domination is presented in the tourism discourse. This study uses a method of qualitative research methodology. The approach in this study is a phenomenological approach using the phenomenon of the use of language in national printed media. The grand theories used in this research is the theory of critical discourse analysis proposed by van Leeuwen (2005 ; 2008) and lingual domination by Burton (2008 ; 2012) with a supporting theory of Critical Discourse Analysis proposed by Fairclough (1989; 1995). The research results of this study indicate that lingual domination in tourism discourse show social effects on 1) attitude change; 2) cognitive change; 3) collective reactions; 4) personal reactions; 5) agenda setting; 6) socialization; 7) social control; 8 ) defining reality; and 9) endorsement of dominant ideology. Keywords: critical discourse, lingual domination, and tourism 1. Introduction Language has a vital role in communication and social interaction in the community. The tourism development affects the language dynamically and this can be seen from the intersection between languages in tourism which has become a central phenomenon in post-modern society (cf., Fox, 2008: 13-15). This evident can be seen from the fact that the tourism industry can enrich vocabulary and terms in the Indonesian language that is closely related to tourism, such as vocabulary used in restaurants and by waiters. It proves that the growth of tourism does not only affect the economic, socio-cultural and natural environment, but also the use of language. As an integrated system of representation, language is also a core medium for the tourism community and media institutions for producing a message that is revealed in the text and discourses. In relation to this, mass media are likely a struggle area of any interest that can be seen from the implementation of various strategies which arise from lingual domination. This means in presenting information, mass media will not be separated from the multiple conflicts of interest that are often caused by the various needs to instill a certain ideology. The media are also used as