Corporate Culture Influence on the HEI’s Information Image on the Internet Pavlo Zhezhnych 1[0000-0002-2044-5408] , Ivan Demydov 2[0000-0002-1221-3885] , Oleksandr Berezko 3 and Anna Shilinh 4[0000-0003-1063-3437] Lviv Polytechnic National University, Lviv, Ukraine pavlo.i.zhezhnych@lpnu.ua 1 , ivan.demydov@gmail.com 2 , oleksandr.l.berezko@lpnu.ua 3 , AnnaShiling@gmail.com 4 Abstract. Corporate culture is a must-have attribute of successful enterprises and institutions as well as HEIs. In today's conditions, it is not enough just to publish information about the HEI on websites and social network services. It is expedient to carry out purposeful activities concerning formation of the HEI’s information image on the Internet. This study summarizes the practical experi- ence gained during development of principles of corporate culture and for- mation of the informational image at Lviv Polytechnic National University. The HEI’s information image on the Internet is considered as a set of content man- aged and/or unmanaged by the HEI’s employees. The HEI’s corporate culture directly affects the HEI’s informational image on the Internet which formation begins with the HEI’s websites. So, all the HEI’s employees must adhere to the corporate culture on the Internet including corporate ethical standards, core val- ues, publishing rules as well as HEI’s Information Security Policy. Further HEI’s informational image formation is carried out on HEI’s public resources at other websites and other public resources and websites. It not fully depends on the HEI’s direct activities because of partial (not full) and not allowed content management. Keywords: Corporate culture, HEI, Information image, Internet, Website, So- cial network service. 1 Introduction Corporate culture introduction is a sign of many successful enterprises and institu- tions. This allows normalizing both rules of internal cooperation between staff and rules of interaction between employees and external environment. Higher education institution (HEI) as any organization needs to develop and implement its own corpo- rate culture. Traditionally, HEI is an authoritative center for ideas exchange, information and knowledge accumulation. Therefore, HEI directly affects formation of various social groups, since HEI serves as a focal point of social life and communication. Therefore, the HEI’s corporate culture has an influence not only on effectiveness of its activities, but also it influences on public opinions and relations.