Impact of History of Customer Demand Information in Supply Chain Performance
International Conference on Technology
Systems and Management © 2011 by
IJCA Journal
Number 3 - Article 1
Year of Publication: 2011
Authors:
T. Chinna Pamulety
V. Madhusudanan Pillai
{bibtex}ictsm193.bib{/bibtex}
Abstract
Supply chain is a network of organizations that are directly or indirectly involved in
fulfilling the customer requirements. Bullwhip effect in a supply chain is having negative impact
on the performance of the supply chain. One of the reasons for its occurrence in supply chain is
lack of customer demand information at all stages and lead time. So, the objective of the
present study is to know the impact of sharing history of Customer Demand Information (CDI)
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