Bill Golove zyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONMLKJIHGFEDCBA is a senior research associate at the Lawrence Berkeley National Laboratory. He holds an M.A. in energy and resources and an M.B.A.fronz the University of California, Berkeley. Chuck Goldman is group leaderfor the Utility Planning and Policy Group at LBNL and is a member of the California Board for Energy Efficiency. Steven Pickle, also a senior research associate at LBNL, holds an M.Sc. from the London School of Economics. W ork reported here was funded by the Assistant Secretary for zyxwvutsrqponmlkjihgfedcbaZYXWVUTSRQPONMLKJIHGFEDCBA Energy Efficierzcy and Renewable Energy, Office of Utility Technologies of the U.S. Department of Energy. Purchasing Power and Related Services: A Window into Customer Preferences End-users ofelectvicity will soon be faced with opportunities to express their power purchase preferences in ways never before possible. Evidence zyxwvutsrqponmlkjihgfedcbaZYXWVUTS from solicitations and negotiations to date indicates an interest in a diverse array of services. W illiam Golove, Charles Goldman and Steven Pickle A cross the country, states are moving rapidly to restruc- ture markets for electricity and re- lated services. At least two pri- mary paths to restructuring have emerged: (1) the initiation of pilot programs designed to open a por- tion of the market to retail compe- tition, and (2) the initiation of full retail competition on a future date certain. While a number of states have already introduced pilots, no states have actually commenced full retail competition. Three (Cali- fornia, New Hampshire and Mas- sachusetts) are scheduled to do so within the next year. Increased customer choice has already begun to have an impact on the suppliers of electricity serv- ices. There has been an increase in the number and type of suppliers and innovations in the pricing, rate of development, and variety of service bundles. The industry trade press and academic litera- ture generally focuses on the “sup- ply side” of the transformation of the electric utility industry (e.g., announcements of strategic alli- ances, new products and serv- ices), while there is much less in- formation that is publicly available on actual consumer pref- erences. This phenomenon is due, in part, to the limited economic ac- tivity in restructured markets to date. Nonetheless, in response to elec- tricity restructuring, end-users are Janus yFebrua y 1998 17