Perubahan Makna Semantik dalam Wacana Iklan Mie Sedaap Oleh: Putri Kinasih Pendidikan Bahasa dan Sastra Indonesia Universitas Pekalongan Jl.Sriwijaya, No. 3 Kota Pekalongan e-mail : putrikinasih539@gmail.com ABSTRACT Language is a very important communication system for humans. One of them is in television advertising which is a medium that can influence the audience who sees the show. There are various types of instant noodle advertisement displayed by the media so that it requires advertisers to make creative advertisement in order to compete, one of which is in the Mie Sedaap advertisement. Data collection was carried out by observing the Mie Sedaap advertisement which was broadcast on YouTube. The data analysis technique is to analyze the change in meaning in the Mie Sedaap advertisement on the YouTube channel. This analysis is linked to the use of language in the ad. After the advertisement were collected, they were analyzed by identifying and describing the types and causes of changes in meaning in the ad text of the delicious noodles. Keywords : Discourse, Advertising, Change in Meaning ABSTRAK Bahasa adalah sistem komunikasi yang sangat penting bagi manusia. Salah satunya yaitu dalam iklan televisi yang merupakan media yang dapat mempengaruhi khalayak yang melihat tayangannya. Ada berbagai jenis iklan mie instan ditampilkan media sehingga menuntut para pembuat iklan harus membuat iklan yang kreatif agar dapat bersaing, salah satunya terdapat dalam iklan Mie Sedaap. Pengumpulan data dilakukan dengan cara melakukan pengamatan