UNIVERSITY OF ARTS IN BELGRADE Center for Interdisciplinary studies UNIVERSITE LUMIERE LYON 2 Faculté d'Anthropologie et de Sociologie UNESCO Chair in Cultural Policy and Management Master thesis: Connecting With The Audience: Implementing Crowdsourcing In Praxis Of Serbian Cultural Organizations Student: Goran Tomka Supervisor: Milena Dragičević Šešić, PhD Belgrade, September 2011