Int. J. Sport Management and Marketing, Vol. 18, No. 4, 2018 267
Copyright © 2018 Inderscience Enterprises Ltd.
Challenges to sport development and sport
participation from sport managers’ perspectives
Popi Sotiriadou*
Department of Tourism, Sport and Hotel Management,
Griffith Business School,
Griffith University,
Business 2 (G27), Room 2.23,
Gold Coast Campus, Parklands Drive,
Southport Qld 4215, Australia
Fax: +61-7-5552-8507
Email: p.sotiriadou@griffith.edu.au
*Corresponding author
Kevin Filo
Department of Tourism, Sport and Hotel Management,
Griffith Business School,
Griffith University,
Business 2 (G27), Room 3.32,
Gold Coast Campus, Parklands Drive,
Southport QLD 4214, Australia
Fax: +61-7-5552-8507
Email: k.filo@griffith.edu.au
Thilo Kunkel
Fox School of Business,
School of Sport, Tourism and Hospitality Management,
Temple University,
315 Speakman Hall, 1810 N. 13th St.,
Philadelphia, PA 19122, USA
Email: thilo.kunkel@temple.edu
Abstract: This study addresses the need to advance knowledge on sport
participation from the perspective of managers and complements studies that
examine this phenomenon from participants’ perspectives. Using the case of
basketball in Australia, data were collected from selected managers via two
focus groups and 24 interviews in Queensland, Australia. Results demonstrated
that managers believed basketball offers opportunities for participants to
achieve an active and social way of living, and overcome challenges related to:
climate (i.e., sun safety, rain) and population density, obesity among youth,
integrating individuals from diverse cultural backgrounds, and community
members’ increasingly busy lifestyles. Whilst some of these findings reflect
global trends (e.g., promoting healthy lifestyles), others manifest more local
challenges (e.g., climate). Findings from this study enable more informed
decisions on policy direction and program design and in promoting