Citation: Salama, W.; Nor El Deen,
M.; Albakhit, A.; Zaki, K.
Understanding the Connection
between Sustainable Human
Resource Management and the Hotel
Business Outcomes: Evidence from
the Green-Certified Hotels of Egypt.
Sustainability 2022, 14, 5647. https://
doi.org/10.3390/su14095647
Academic Editors: Huseyin Arasli,
Trude Furunes and Hasan
Evrim Arici
Received: 10 April 2022
Accepted: 5 May 2022
Published: 7 May 2022
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sustainability
Article
Understanding the Connection between Sustainable Human
Resource Management and the Hotel Business Outcomes:
Evidence from the Green-Certified Hotels of Egypt
Wagih Salama
1,2,
* , Mohamed Nor El Deen
1
, Azzam Albakhit
1
and Karam Zaki
3,4,
*
1
Department of Social Studies, College of Arts, King Faisal University, P.O. Box 380,
Al Ahsa 31982, Saudi Arabia; mnoreldeen@kfu.edu.sa (M.N.E.D.); aalbakhit@kfu.edu.sa (A.A.)
2
Department of Hotel Studies, High Institute of Tourism and Hotels, Ismailia 41511, Egypt
3
Hotel Studies Department, Faculty of Tourism and Hotels, Fayoum University, Fayoum 63514, Egypt
4
Department of Business Administration, College of Science and Humanities, Shaqra University,
Shaqra 11911, Saudi Arabia
* Correspondence: welsayed@kfu.edu.sa (W.S.); kgm00@fayoum.edu.eg (K.Z.)
Abstract: Sustainable human resource management (SHRM) practices are extensively believed to
cause a strategic advantage for the hotel industry. However, while a growing body of evidence
indicates that SHRM practices are related to superior organization-level outcomes, it is rather unclear
as to how these practices could affect such outcomes and whether they result in desirable hotel
outcomes. This paper aimed to examine the moderation effect of hotels’ environmental strategy (ES)
on the relationship between SHRM practices and hotel business outcomes: operational performance
(OP), competitive advantage (C), and corporate performance (CP). Following a positivism philosophy,
a proposed hypothesised model was validated through a survey strategy. Data were obtained from
247 green-certified hotel managers based in Egypt’s top-two major cities involving green-certified
hotels. Structural equation modelling was used to test the model relationships. The findings lent
credence to the significant connectedness between SHRM practices and hotel business outcomes. The
moderation effect of ES was positively confirmed by 83.4% of the SHRM practices, demonstrating
that ES is a crucial driver of hotel business outcomes through the optimal usage of SHRM. Negatively,
it was revealed that only sustainable promotion practice (16.6%) does not moderate its impact on the
hotel business outcomes. This research is the first empirical study to examine the moderation effect
of ES on the nexus between the SHRM and hotel business outcomes in the green-certified hotels of
Egypt.
Keywords: sustainable human resource management; environmental strategy; green-certified hotel;
hotel’s image
1. Introduction
The trend toward sustainable practices in the hotel industry has become imperative,
attracting scholars’ attention during the COVID-19 era. Today, the industrial and service
world in general, and the field of hotel business in particular, is witnessing a growing inter-
est in environmental issues and a rapid shift towards cultural awareness in the sustainable
environment in light of the ever-increasing cognitive and behavioural awareness of the
dangers of negative consequences caused by the problems and difficulties of industrial and
production pollution, industrial waste, and the tremendous waste of natural resources [1,2].
Significant attention has been paid by governments and non-governmental organizations
worldwide, warning of the grave risks to humanity resulting from environmental pollution
and its impact on most aspects of life, and establishing the endeavour to raise the necessary
awareness regarding the environment. There are many calls for businesses to be more
sustainable than they have been traditionally [3] by transforming their usage of resources
Sustainability 2022, 14, 5647. https://doi.org/10.3390/su14095647 https://www.mdpi.com/journal/sustainability