BQM&T
5,4
304
Competitive priorities, process
innovations and time-based
competition in the
manufacturing sectors of
industrialising economies
The case of Turkey
T.F. Burgess
University of Leeds, Leeds, UK
H.K. Gules
University of Selcuk, Selcuk, Turkey
J.N.D. Gupta
Ball State University, Indiana, USA and
M. Tekin
University of Selcuk, Selcuk, Turkey
Introduction
A key concern of manufacturing strategy centres on the evolving relationship
between what are termed by many writers as “competitive priorities”. Generally
these competitive priorities, or capabilities, are identified as quality, cost, time and
flexibility. The relative ascendancy of these four dimensions is claimed to change
over time, with quality figuring recently as the important issue. More latterly
some authors have advocated that time, as manifested in aspects such as time to
introduce new products to the market, is the dominant capability. T his interest in
competitive priorities has stimulated various surveys of manufacturing industry.
Such empirical work has concentrated mainly on large firms in advanced
industrialised economies while asserting the applicability of findings to other
regions of the global economy. T he emergence of Eastern European states into the
global capitalist economy has added to the value of studying the situation in
industrialising economies. In this paper we report the results of a survey of small
to medium-sized manufacturers in a newly industrialising country, Turkey. The
survey explores key aspects of firms including competitive priorities, levels of
process innovations, and performance. The links between these key areas are
scrutinised, in particular to check for any evidence for time-based competition.
The first part of this paper reviews briefly the literature and outlines the
theoretical perspective adopted in the research. Then some comments are made
Benchmarking for Quality
Management & Technology,
Vol. 5 No. 4, 1998, pp. 304-316.
© MCB University Press, 1351-3036