Int. J. Management and Enterprise Development, Vol. 9, No. 1, 2010 1 Copyright © 2010 Inderscience Enterprises Ltd. Strategic innovation in the convergence era Sang M. Lee* Department of Management, University of Nebraska, 209 CBA, UNL, Lincoln, NE 68588-0491, USA E-mail: slee1@unl.edu *Corresponding author David L. Olson Department of Management, University of Nebraska, 256 CBA, UNL, Lincoln, NE 68588-0491, USA E-mail: dolson3@unl.edu Silvana Trimi Department of Management, University of Nebraska, 276 CBA, UNL, Lincoln, NE 68588-0491, USA E-mail: strimi2@unl.edu Abstract: Megatrends are shaping the rapidly changing global economy. These trends have also brought a convergence revolution, creating a new business environment ‘convergenomics’. An in-depth analysis of convergences from organisational factors to technologies, industries and biological-artificial systems is presented with numerous real-world examples. Then, strategic innovation approaches to create new values on the value chain are suggested in the new environment of convergenomics. The impact of convergenomics on organisational value creation leads to new strategic innovation approaches. The role of strategic innovation in convergenomics is discussed along with its impact on the value chain. Keywords: enterprise development; convergence revolution; convergenomics; strategic innovation; value chain. Reference to this paper should be made as follows: Lee, S.M., Olson, D.L. and Trimi, S. (2010) ‘Strategic innovation in the convergence era’, Int. J. Management and Enterprise Development, Vol. 9, No. 1, pp.1–12. Biographical notes: Sang M. Lee is currently the University Eminent Scholar, Regents Distinguished Professor, Chair of the Management Department and Executive Director of four outreach centres at UNL. He is a world-renowned scholar in the fields of multiple objective decision making, global business and operations/information systems management. His seminal work, Goal