International Journal of Management, IT & Engineering Vol. 12 Issue 4, April 2022 ISSN: 2249-0558 Impact Factor: 7.119 Journal Homepage: http://www.ijmra.us , Email: editorijmie@gmail.com Double-Blind Peer Reviewed Refereed Open Access International Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gate as well as in Cabell’s Directories of Publishing Opportunities, U.S.A 38 International journal of Management, IT and Engineering http://www.ijmra.us , Email: editorijmie@gmail.com A Study to analyze the impact of service quality of automobile sector on customer satisfaction Payal Gulati Dr. Sanjiv Kumar Research Scholar Retired Professor Department of Commerce Department of Commerce M.D.U. Rohtak M.D.U. Rohtak E-mail: payalgulati73@gmail.com Abstract: Services of automobile industries are very important in today’s scenario. It not only affects the satisfaction level of its customers but also its success depends upon the services it provides to its customers. This paper deals with the service quality provided by 7 different four wheeler companies to its customers in Rohtak. Also, it shows how the service quality provided affects the satisfaction level of customers. A random sample of 70 customers of 7 four wheeler companies is used to find results of study. A parasuraman Servqual model questionnaire was used to know service quality and various tools like correlation, regression were used in the study. Study found that all the five factors of service quality viz: reliability, assurance, tangibility, empathy and responsiveness affect the satisfaction level of customers. Keywords: Automobile sector, Satisfaction, Service quality, Services. Introduction: Automobile sector is a growing sector of Indian economy. It has recorded tremendous growth. Indian automobile sector is very developed sector in all over world. It includes various types of vehicles and of various uses. It includes vehicles for personal purpose, also for commercial use. Various companies are in competition whetherit’sin India or worldwide. All the automobile companies put their efforts to remain in this competition and to get success. It’s only in pandemic when its sale shows declining trend but in reality, this sector is very important for any economy and there always remain a point where this sector can improve itself. Various innovations are going on in this sector due to increasing demand from customers and customers will only go for that company which can give him full satisfaction that’s why various researches are done by automobile companies on improving its service quality.Service quality is the difference between customer’s