American Sociological Review
2016, Vol. 81(5) 1014–1038
© American Sociological
Association 2016
DOI: 10.1177/0003122416658294
http://asr.sagepub.com
MASCULINITY AND THE
FEMINIZATION OF WORK
Colonialism was a project of racial capital-
ism.
1
Reflecting the ethos of European indus-
trialization, the colonial conquest established
gendered work regimes among native popula-
tions in cities predicated on wage labor;
through this process, the categories of “man”
and “worker” were collapsed. Across urban
Africa, wages came to validate a man’s image
of himself as provider and acted as a conduit
to marriage, itself a condition of “adult mascu-
linity” (Lindsay and Miescher 2003). Despite
this lingering ideology, women have increas-
ingly become principal workers as part of the
feminization of work, that is, the rise of
female employment and low-end, low-paid
work that is often insecure and informal (Roy
2003). This has been one of the most signifi-
cant transformations to occur in the neoliberal
2
economy. So what of the men? Without formal
employment opportunities that offer wages,
quality-of-life benefits, and a career trajectory,
“men of all ages . . . sense that they have little
to offer women who can or must fend for
themselves” (Lindsay 2003:210–11). In many
658294ASR XX X 10.1177/0003122416658294American Sociological ReviewMatlon
2016
a
American University
Corresponding Author:
Jordanna Matlon, Assistant Professor, School of
International Service, American University, 4400
Massachussetts Avenue NW, Washington, DC
20016
E-mail: jcmatlon@american.edu
Racial Capitalism and the
Crisis of Black Masculinity
Jordanna Matlon
a
Abstract
In this article, I theorize “complicit masculinity” to examine how access to capital, in other
words, making or spending money, mediates masculine identity for un- and underemployed
black men. Arguing that hegemony operates around producer-provider norms of masculinity
and through tropes of blackness within a system of racial capitalism, I show how complicity
underscores the reality of differential aspirational models in the context of severe un- and
underemployment and the failure of the classic breadwinner model for black men globally.
I draw on participant observation fieldwork and interviews with men from Abidjan, Côte
d’Ivoire’s informal sector from 2008 to 2009. I investigate two groups of men: political
propagandists (orators) for former President Laurent Gbagbo and mobile street vendors.
Rejecting racialized colonial narratives that positioned salaried workers as “evolved,”
orators used anti-French rhetoric and ties to the political regime to pursue entrepreneurial
identities. Vendors, positioned as illegitimate workers and non-citizens, asserted consumerist
models of masculinity from global black popular culture. I show how entrepreneurialism and
consumerism, the two paradigmatic neoliberal identities, have become ways for black men to
assert economic participation as alternatives to the producer-provider ideal.
Keywords
Africa, gender, race and ethnicity, economy, urban sociology
at American University Library on September 29, 2016 asr.sagepub.com Downloaded from