Journal of Operations Management 32 (2014) 241–253
Contents lists available at ScienceDirect
Journal of Operations Management
j o ur na l ho mepage: www.elsevier.com/locate /jom
Global sourcing and quality recalls: An empirical study of
outsourcing-supplier concentration-product recalls linkages
Adams B. Steven
a,∗
, Yan Dong
b,1
, Thomas Corsi
c,2
a
Isenberg School of Management, University of Massachusetts – Amherst, United States
b
Darla Moore School of Business, University of South Carolina, Columbia, SC 29208, United States
c
Robert H. Smith School of Business, University of Maryland, College Park, United States
a r t i c l e i n f o
Article history:
Received 10 July 2013
Received in revised form 1 April 2014
Accepted 11 April 2014
Available online 24 April 2014
Keywords:
Product recalls
Global sourcing
Empirical research
Outsourcing
Offshoring
a b s t r a c t
This study investigates how supply chain sourcing strategies are associated with product quality recalls.
In particular, the research examines how make-or-buy decisions (i.e., outsourcing), the use of foreign
suppliers (i.e., offshore outsourcing), the relocation of production to offshore markets (i.e., offshoring),
and decisions to consolidate supply bases (i.e., the use of few vs. myriad suppliers) are related to product
recalls. Product recalls are serious quality failures in supply chains with significant, negative impacts
on firm performance. Product recalls are frequently connected to the globalization of supply chains.
Globalization has, at times, promoted inconsistency in quality control and standards, leading to quality
problems and failures. Data across multiple industries, with widely reported recalls, have been collected
and analyzed using regression techniques. Our findings indicate that offshore outsourcing has a greater
impact on recalls than offshoring without outsourcing; outsourcing domestically has the least influence.
Outsourcing to a smaller supplier base may lead to fewer recalls at low levels of outsourcing. However, it
may exacerbate the impact of outsourcing on recalls at high levels of outsourcing.
© 2014 Elsevier B.V. All rights reserved.
1. Introduction
Most industries have seen an increase in outsourcing and
offshoring activities, ranging from business processes and informa-
tion technology (Corbett, 2005) to production and manufacturing
(Wilhelmsson, 2004). While outsourcing and offshoring are moti-
vated by myriad factors, cost savings are most often the driving
force (e.g., Landis et al., 2005; Insinga and Werle, 2000; Kakabadse
and Kakabadse, 2003; Cecere, 2005). However, these strategies
may have unintended consequences, such as increased exposure
to quality risks resulting from reduced control and visibility in the
supply chain (e.g., Doig et al., 2001; Landis et al., 2005; Robinson
et al., 2008). In this study, we investigate the relationship between
outsourcing and product quality via product recalls. We examine
different forms of outsourcing, subsequent supply chain implica-
tions, and hypothesize relationships linking individual structural
measures in the supply chain related to outsourcing and product
∗
Corresponding author. Tel.: +1 413 545 5625.
E-mail addresses: asteven@isenberg.umass.edu (A.B. Steven),
Yan.Dong@moore.sc.edu (Y. Dong), tcorsi@rhsmith.umd.edu (T. Corsi).
1
Tel: +1 803 777 4351.
2
Tel: +1 301 405 2197.
quality (as measured by product recalls of individual firms). We also
examine the interactions between key attributes of outsourcing
and their joint effects on product quality.
Outsourcing involves changes in supply chain governance, but
research has been rare in examining the role of supply chain
governance in managing product quality and the likelihood and
frequency of quality failures. More broadly, Leiblein et al. (2002)
suggest an examination of how governance strategies affect not
only profits but also risks as well. Quality risks may be higher
under outsourcing because, as indicated in Marucheck et al. (2011),
outsourcing and offshoring make supply chains longer and more
complex as more hands touch products moving across supply chain
nodes and international boundaries. Further, outsourcing involves
losing a degree of control over outsourced activity, which creates
avenues for opportunism.
While some risks (e.g., product recalls) intuitively seem greater
with outsourcing and offshoring, limited research has been
conducted on this relationship. Decisions, associated with out-
sourcing/offshoring decisions, can impact the structure of supply
chains. Key choices (e.g., the extent of supply base diversification
or concentration) may be related to quality risks resulting from
complexities in supply chains. This all leads to important research
questions: Are quality recalls associated with outsourcing and off-
shoring in supply chains? Which of the three outsourcing options
http://dx.doi.org/10.1016/j.jom.2014.04.003
0272-6963/© 2014 Elsevier B.V. All rights reserved.