STATEMENTS
270 LEONARDO, Vol. 49, No. 3, pp. 270–271, 2016 doi:10.1162/LEON_a_01241 ©2016 ISAST
FLEXOGRAPHIC ARTISTS’ BOOKS
Ilgım Veryeri Alaca, Koç University, Department of Media
and Visual Arts, Rumelifeneri Yolu, Sariyer, Istanbul, Turkey.
Email: <ialaca@ku.edu.tr>.
See <www.mitpressjournals.org/toc/leon/49/3> for supplemental files
associated with this issue.
Submitted: 5 June 2014
Abstract
This article introduces experimental artists’ books created in the
interstices between technology and tradition. The series of books are
created by utilizing scraps produced via flexographic label printing.
Each book is constituted by means of the accumulation of paper on
the machine, which introduces a never-ending page structure as a
result of the continuous roll, creating a swirling formation. The work
is an inquiry on growth, imperfection, form and time, enriched by the
impact of mechanical processes that are inherent to the creation of the
book. It also investigates experimental uses of printing and paper-
cutting mechanisms.
Keywords: Flexographic Label Printing, Artists’ Books, growth,
imperfection, form
Artists’ Books and Rotary Label Printing
The process of flexography is the starting point of the artist’s
books (Fig. 1) presented in this paper. The anatomy of the
books is made up of scraps that result from a flexographic
printing process involving industrial rotary label printing
machines. As these machines produce individual stickers, they
create a roll of excess materials, i.e. the frames of the stickers,
which are usually trashed at the end of the label printing
process. I manipulate these scrap rolls with bees wax, glass
particles, acrylic paint and medium to make a uniform surface
as well as a fleshy texture that empasizes the curves of the
piece. The resultant form invokes a sea creature, a tree stump,
a life form.
The circular book series proposes inquiries on form and a
narrative utilizing flexo printing synthesized with the book-
making process. I discuss the imperfect presence of these
books in connection to wabi sabi and lightness, drawing links
to cyclic forms and time. The resulting work is a tribute to
paper cutting, printmaking and bookmaking traditions—a
combination of mechanical and handmade processes.
Flexography and Paper Cutting
Flexography, which utilizes continuous rolls, is a form of
rotary printing that became popular in the late 20th century for
packaging, label-making and newspaper printing [1].The spiral
formation of the flexographic labelling machine remnants
curiously promote a rhythmic aesthetic form through debris,
hinting at a link between mechanical processes and those of
nature. At the end of the process, the machine-generated paper
cutting and printing creates two rolls. The original substrate
roll in this case turns into a printed label roll and a scrap
roll (Fig. 2). Separating a single roll into male and female
complementaries is similar to the traditional Ottoman paper-
cutting art called katı’ [2]. In katı’, the female and male parts
are displayed side by side, whereas in this work, the negative
and positive parts of the original roll are separated. The scrap
roll is turned into an artwork; the commercial product—the
printed label roll—is discounted. There is a resonating, wabi-
sabi–like incompleteness and imperfection in this act [3]. The
hierarchy between two twin forms is interchanged, turning
waste into the object of a plea.
Imperfect Presence
I was inspired by John Cage in this series, in relation to his
idea regarding the importance of indeterminacy and absence in
forming a work. The work in question in this case is the book
[4]. In the absence of writing, the book also is a reminder of
nonnarrative and marks an attempt to “reinvent the structures
of narration” [5]. The unpredictable adaptation of flexographic
label printing leftovers into an artist’s book creates a metaphor
referencing erratic growth. It also constitutes an effort to effect
creation out of surplus. As Cook states, “The logarithmic spiral
is an expression of growth,” as he draws our attention to the
organic aspects of that growth. He also debates about perfect
growth in comparison to erratic growth, questioning the
perception of the laws of nature and art in his work, in which
he studies spirals of varying types, from shells to spiral
nebulae [6].
The organic look of the book also recalls a flimsy, machine-
made structure that has been further manipulated by the hand,
suggesting a coexistence of imperfection with aptness. In this
sense, it is like the installation of Kemal Önsoy, The Rose
Cannot Blossom in the Plasm. The spiral in Önsoy’s work
starts from the ground and reaches the ceiling with its DNA-
shaped structure as thin branches support its elevation.
Lightness and Mass
The eliminated labels create windows on the surface of the
piece that enable a potential penetration to the depths of
the roll visually but not physically, creating a texture by
the superimposition of layers. The form is a simile for
experiencing the past and the present in a holistic moment.
The spine of the book is soft. Its shape changes very slowly,
at a pace not visible to the eye, because very thinly cut strips
nimbly hold up the book’s form. The bulky appearance is
deceptive; the book is unexpectedly weightless because of the
removed labels. This aspect of the piece makes reference to
Italo Calvino’s praise of lightness. Lightness is studied in his
work as an important component of literature, as he describes
the poet who can “raise himself above the weight of the world”
[7]. In this regard, the void that can be observed on the surface
of the book not only enables an inviting possibility of access
into the depths and layers of the book, but also introduces an
ephemeral lightness in the structure of the book. Nonetheless,
the thin wrapping of these columnlike strips creates a mass
that is not possible to enter. This can be accounted for as a
reference to the present moment and its links to memory and
the past. Since the stickiness of the label is created by means
of paste, the slow motion of this rolling created surfaces that
automatically came to be glued onto each other. It is not
possible to turn a page, nor is it possible to experience the
book aside from its final surface unless by way of imagination
or by its destruction, echoing the removal and occasional
Fig. 1. Infinite by Ilgım Veryeri Alaca, mixed media,
12.5 × 17.7 × 17.7 inches, 2012. (© Ilgım Veryeri Alaca)