Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=tjis20 European Journal of Information Systems ISSN: 0960-085X (Print) 1476-9344 (Online) Journal homepage: http://www.tandfonline.com/loi/tjis20 Intention–behaviour misalignment at B2C websites: when the horse brings itself to water, will it drink? Greta L. Polites, Elena Karahanna & Larry Seligman To cite this article: Greta L. Polites, Elena Karahanna & Larry Seligman (2017): Intention–behaviour misalignment at B2C websites: when the horse brings itself to water, will it drink?, European Journal of Information Systems, DOI: 10.1080/0960085X.2017.1387349 To link to this article: https://doi.org/10.1080/0960085X.2017.1387349 Published online: 31 Oct 2017. Submit your article to this journal Article views: 6 View related articles View Crossmark data