iTunes ® : User Evaluation Lízie Sancho Nascimento 1,2(&) , Iara Margolis Ribeiro 1,3 , Tareq Ahram 1 , Laura Bezerra Martins 1 , and Walter Franklin Marques Correia 1 1 Universidade Federal de Pernambuco, Av. Prof. Moraes Rego, 1235, Recife 50670-901, Brazil liziesancho@gmail.com, iaramr@gmail.com, tareqahram@gmail.com, bmartinslaura@gmail.com, wfmc10@gmail.com 2 Universidade de Fortaleza, Av. Washington Soares, 1321, Fortaleza 60811-905, Brazil lizieunifor@gmail.com 3 Devry Brasil, Faculdade Boa Viagem, Jean Emilie Favre, 422, Recife 51200-060, Brazil Abstract. This research was motivated by a previous study which indicates the ascension of the Apple ® ’s sales and the downfall of 14% of iTunes services. Therefore, the study intends to whether if iTunes have usability and user experience problems that prevent users from having the best possible experi- ence, and if users prefer others softwares or devices for synchronizing tasks, like transferring songs from one device to another. The evaluation and interaction method selected for the tests conduced in this study were based on the frame- work of DECIDE by Preece, Sharp and Rogers [23], and concepts of usability engineering lifecycle established by Mayhew [24] and Ahram [22], in which a users observation technique applied with at least ten non-iTunes consumers. The results indicate some critical user experience scenario and points to several key problems to be addressed, especially after most of the testers couldn’t solve the tasks provided. Therefore, some suggestions which were related to iTunes can be summarized for improving the menu and feedback options, as well as the function of transferring archives from computer to mobile and vice-versa, which should be more clear and easier to address, while letting the user know possible alternatives avaialable. Keywords: Interaction evaluation Á User evaluation Á iTunes Á Usability 1 Introduction Considered one of the most valuable brands of world in technology field, Apple ® has been known by its innovation and the focus of designing better products and service [1]. Created by Steve Jobs, Steve Wozniack and Ronald Wayne in 1976, Apple ® started producing desktop computers. Nowadays, they expanded their products, not only making hardwares but also softwares and business services worldwide. iTunes, is Apple’s main hub for applications and services, and it’s used as central media server © Springer International Publishing AG 2018 T. Ahram and C. Falcão (eds.), Advances in Usability and User Experience, Advances in Intelligent Systems and Computing 607, DOI 10.1007/978-3-319-60492-3_25