See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/342391996 CONSUMERS' REACTION TO FOLLOWING VEGAN DIET (FVD): AN APPLICATION OF TRANSTHEORETICAL MODEL (TM) AND PRECAUTION ADOPTION PROCESS MODEL (PAPM) Conference Paper · July 2020 CITATIONS 0 READS 59 3 authors: Some of the authors of this publication are also working on these related projects: Thinking about nonhuman animals and our relationship with them View project The second-curve model: a promising framework to study ethical consumption? View project Gelareh Salehi Universidad Pontificia Comillas 5 PUBLICATIONS 1 CITATION SEE PROFILE Estela M. Díaz Universidad Pontificia Comillas 42 PUBLICATIONS 55 CITATIONS SEE PROFILE Raquel Redondo Universidad Pontificia Comillas 11 PUBLICATIONS 29 CITATIONS SEE PROFILE All content following this page was uploaded by Gelareh Salehi on 23 June 2020. The user has requested enhancement of the downloaded file.