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doi:10.1017/S1049096516001608 © American Political Science Association, 2016 PS • October 2016 755
Politics
Presidential Primary Turnout 1972–2016
Lonna Rae Atkeson, University of New Mexico
Cherie D. Maestas, University of North Carolina, Charlotte
ABSTRACT
We explore the implications of sequential presidential primary elections for
turnout in selecting the presidential party nominees. Drawing from a micro-level theory
of participation in sequential elections, we develop a set of aggregate-level hypotheses that
tease out different ways that candidate mobilization efforts as well as the legal and institu-
tional structures within a sequential contest influence turnout in presidential nomination
contests. Using data from all state primary elections from 1972–2016, we find that elector-
ates facing winnowed candidate pools, and those with contests after the effective endings
to presidential contests have substantially reduced turnout that effectively disenfranchises
voters in many states. Sequenced primary elections lead to lower overall turnout and less
meaningful participation for many voters during presidential nominations contests.
W
hat role does sequential voting have on
turnout? The US presidential nominating
system, in 2016, has come under increased
scrutiny as candidates, voters, and the news
media have criticized its complicated legal
design and how variation in state party rules may affect election
outcomes. The current system was first implemented in 1972 when
new party rules, among other things, connected outcomes at first
tier selection events such as caucuses or primaries to candidate
delegate counts and ensured that partisans wanting to participate
had access to the selection process (Mandate for Reform 1970).
This led to greater participation of rank-and-file party members
and more internal party democracy in selecting the party nomi-
nee, in part, because many states moved from a caucus to a pri-
mary to satisfy the new rules resulting in grater turnout (Atkeson
and Maestas 2009). However, the sequential nature of the pres-
idential nomination process encourages or discourages primary
participation depending on the dynamics of the race. We develop
a theoretical framework for understanding how the dynamics of
a sequential process influences state-level turnout and test our
hypotheses using state and party level data from 1972–2016. In
doing so, we advance our understanding of primary turnout over
prior studies conducted in the early 1980s when the current system
was still in its infancy (Norrander 1986c, 1992; Moran and Fenster
1982; Ranney 1977; Norrander and Smith 1985).
SEQUENTIAL NOMINATION CAMPAIGNS AND VOTER
INCENTIVES
Explanations for voter turnout that are rooted in standard
rational choice model are poorly suited for predicting turnout
in presidential nomination contests at either the individual or
aggregate-level because they treat elections as a one-shot contest
in which the expected value of a vote cast is derived from the like-
lihood of it being pivotal in determining whether one’s candidate
wins or loses. Sequential elections are different. Vote shares in
earlier elections serve not only to determine winners and losers of
specific contests, but also serve as signals to voters in subsequent
contests about the viability, or nominatability, of candidates.
Therefore, voters can be “pivotal” in a broader sense by contrib-
uting to a candidate’s momentum by helping a candidate to meet
or exceed expectations set in the media or by helping a candidate
to expand his or her delegate count.
The micro-foundation of aggregate nomination turnout is
the individual-level decision to vote or abstain and depends on
the expected utility of her vote at the time at which the vote is cast.
This value differs for voters in different positions in the electoral
sequence because the value of votes cast later in the sequence
depends on the outcomes earlier in the sequence (Battaglini
2005). Like other vote choice models, we assume that the institu-
tional costs of voting and election mobilization influence the vote
calculus as well, but the timing of the vote relative to the pool of
candidates remaining is paramount to the choice to vote because
the effective costs and benefits vary across the sequence of the
election. Mobilization by active candidate organizations reduces
the informational and time costs of voting, but the incentives for
candidates to engage in mobilization change because the race is
dynamic. In addition, the degree to which candidates other than
the frontrunner still have a reasonable chance of winning affects
their potential value as a voting signal. The dynamics of dele-
gate accumulation across the sequential contests influence the
chances that subsequent votes influence candidate viability.
The uniform exposure of voters in each state to the sequential
position of their race in the overall nomination process allows
us to form expectations for aggregate differences in turnout
across states based on assumptions about the micro-level effects
Lonna Rae Atkeson is professor in the department of political science at the University
of New Mexico. She may be reached at atkeson@unm.edu.
Cherie D. Maestas is professor in the department of political science at the University of
North Carolina, Charlotte. She may be reached at cmaestas@uncc.edu.