Sexualities 2015, Vol. 18(5/6) 714–730 ! The Author(s) 2015 Reprints and permissions: sagepub.co.uk/journalsPermissions.nav DOI: 10.1177/1363460714561720 sex.sagepub.com Article ‘... but I haven’t got a body to show’: Self-pornification and male mixed feelings in digitally mediated seduction practices Amparo Lase ´n Universidad Complutense of Madrid, Spain Antonio Garcı ´a Universidad Complutense of Madrid, Spain Abstract Digital seduction, that is, practices of flirting mediated by social media and other digital applications, usually involves the display and exchange of self-portraits, commonly known as ‘selfies’, displaying nudity and self-pornification. This is a playful and complex presentation of the self, where making, displaying and sharing self-portraits reveal a complex gaze game. Participants are both the subject who takes pictures and the object pictured. They also put themselves in the place of the potential viewers, intro- ducing their preferences, expectations and evaluations. This article presents the results of a preliminary research carried out in Madrid about these practices and the pleasures, gender displacements, disquiets and ambivalent feelings elicited in the case of hetero- sexual men. Keywords Digital self-portraits, masculinities, online flirting, self-pornification, subjectivation In Figure 1, a picture used by an online dating user, we find a male depiction that would have been unusual just a few decades ago. The nude male body, the ironic incorporation of the baseball bat, the messy setting, the head cropped out of the Corresponding author: Amparo Lase ´n, Dpto Sociologı ´a I, Facultad de CCPP y Sociologı ´a, UCM 28223 Campus de Somosaguas, Madrid 28040, Spain. Email: alasen@cps.ucm.es