INTERNATIONAL JOURNAL OF RESEARCH CULTURE SOCIETY ISSN: 2456-6683 Volume - 1, Issue - 5, July - 2017 Available online on - www.ijrcs.org Page 19 Impact of Social Networking Sites on Adolescence: A Review Dr. Nimisha Beri Associate Professor, Lovely Professional University, Phagwara, India Email - berinimi@rediffmail.com 1. INTRODUCTION: In the age of science and technology, a social networking site among everyone has become more and more popular especially among students community. It is a way to make connection not only on campus, but with friends outside the school. Social networking sites is a way that helps many people to gain access to their friends, parents, libraries, business related terms through the media of internet. For the purpose of the study social networking is defined as the use of face book, YouTube, blogs, my space. Social networking has changed our society a lot from the past few years where friendship which was supposed to be real has been replaced by virtual friends. Now people tend to spend more time on internet than actually being with someone. We are developing a big portion of our lives on cyber space and losing connections with real world. Students spending more time on chats and messaging others actually being with their friend. They are losing the habit of learning and book reading. They are much dependent on technology then on their powerful brain. The result of which is the creation of computer. We say that world is shrinking and people are coming close together. The Internet has an effect on nearly every aspect of the world's higher education – research and learning- and its impact is considerably assessed as a vital means. Actually, the Internet attracts academic institutions to take into account being the basic source of information, an essential medium for academic communication, learning support systems, and a challenge to promote online learning. New versions of Web 2.0 and Web 3.0 add superfluous enthusiasm and excitement for young people to spend hours with their applications, specifically SN. Such excitement encourages researchers to investigate issues related to students' academic achievement and the correct use of this application, the frequency of use, the skill level, the trust and privacy, the expectations and personality, team communication, and so on. 2. LITERATURE REVIEWS: The popularity of the social networking sites increased rapidly in the last decade. This is probably due to the reason that college and university students as well as teens used it extensively to get global access. The negative effects of these social networking sites overweigh the positive ones. These sites have caused some potential harm to society. Valkenberg, et.al (2006) investigated the 881 adolescents (10-19 year olds) and found that the frequency with which adolescents used the site had an indirect effect on their social self-esteem and well-being. The use of the friend networking site stimulated the number of relationships formed on the site, the frequency with which adolescents received feedback on the profiles, and the tone (i.e., positive vs negative) of this feedback. Positive feedback on the profiles enhanced adolescents’ social self- esteem and well-being, whereas negative feedback decreased their self- esteem and well-being. The students become victims of social networks more often than anyone else. This is because of the reason that when they are studying or searching their course material online, they get attracted to these sites to kill the boredom in their study time, diverting their attention from their work. Tian (2011) reveals that the uses of social networks determine the students' influence to social learning whereas academic learning may be achieved through a gradual process. Naeema (2011) conducted the study on social networking as a tool for extending academic learning and communication. Despite assumption that the lecture is cohesive and consistent to all attendance, exchanging ideas, sharing knowledge, and expanding understanding is very required outside the classroom boundaries. From this point, social networking sites appear very helpful in building academic groups to achieve better academic learning and Abstract: Technological changes have always been seen as strong evolutionary force but the advent of internet is something that has shaken almost all spheres of personal, social and professional human life. Internet users who visit social networking sites or any blogging site comprise two-third of world‘s internet users consuming about 10% of the whole time spent on internet (blog.nielsen.com) and accounts for 65% of internet usage (www.socialadblog.com). The present paper highlights work done in the field of impact of social networking sites on students. This study aims to explain the impact of the social networking sites on the students’ academic achievement and personality. Key Words: Social Networking, Technology, Cyber, Communication, Youtube.