Journal of Information Engineering and Applications www.iiste.org ISSN 2224-5782 (print) ISSN 2225-0506 (online) Vol.3, No.10, 2013 50 Significance of Public Priorities from Telecommunication to Cellular Communication in Pakistan Muhammad Nawaz Tunio 1* , Qazi Muhammad Moinuddin Abro 2 , Pir Irfan Shah Rashdi 3 1. Centre for Biosaline Agriculture, Sindh Agriculture University, Tandojam, Sindh, Pakistan 2. Mehran University Institute of Science, Technology & Development (MUISTD), Mehran University of Engineering and Technology, Jamshoro, Pakistan 3. Mehran University Institute of Science, Technology & Development (MUISTD), Mehran University of Engineering and Technology, Jamshoro, Pakistan * E-mail of the corresponding author: mntunio@sau.edu.pk & mntunio@gmail.com Abstract Telecommunication is permanent source of communication all around the world as it has multidimensional social significances to use. In comparison with rest of world, Pakistan has been pursuing the global trends to avail the latest technology to upgrade the efficiency of individuals and institutions. Thus, cellular communication has taken place very rapidly in Pakistan and has left behind the telecommunication. Purpose of this study is to explore the reasons of shifting of public priorities from telecommunication to cellular communication so rapid in rural and urban areas of Pakistan. Keywords: Cellular Communication, ICT, Information, Entertainment. 1. Introduction and background Telecommunication is an uninterruptable, secure and reliable mode of communication. Having several qualities, there are many aspects from whih telecommunication failed to compete cellular communication. Cellular communication offers many interesting things to capture the market (Holmström, et. al., 2011). Cellular communication is most viable among the users due to its mobilility and affordability. Electronic devices provide varsatile opportunities of liberal communication among the people of different passion and discipline (Di Pietro and Gianluigi, 2002). Emmerging technology has global push up for market drive and global competition (Pitta, et. al., 2007). Electronic devics have eroded the traditional serviecs of telecommunication due to its innovative style. Through its rapid grasp on the users, digital technology has earned credit to tranform the society from traditional to knowledge based (White and Lauria, 1995). Global periorties have made provision for the ICT in Pakistan, as rapid merger of ICT has become engine of the growth in the Pakistan. Limitations of telecommunication have offerd opportunities to electronic devices to play role of virtual communication (Qureshi, 1998). 2. Priorities for cellular communication Information Communication Technology (ICT) has gained momentum by filling the gaps of communication and information sgaring through cellular communication in the Pakistan and all aroud the world. Telecommunication is beyond the access of every common man but electronic devices are affordable for all to purchase and use for personal and professional network (Zaidi, 2003). Flow of information has become rapid with the innovations of new technology and frequent use among the massses. Wireless communication has become tool of globlization and has much contributed in social, political and economic integration of different societies and people (Zahra, et. al., 2008). Cellular communicatio is a key challenege for the telecommunication which drives people’s priorties, interest and attention towards its fascinating features. Cellular communication provides liberal mode of communication and cost effective (Haroon, 2004). The cellular phone subscriber base went up to 48.5 million (Pakistan Telecommunication Authority 2007) and the fixed-line/ Wireless Local Loop (WLL) subscriber base went up to about 5.6 million lines, or 3.5 per cent of the population. Such priorities of technology infrastructure to support Pakistan's vision of becoming an Information Society (Masood and Malik, 2008). This is a positive behavior of the society to extend the interest to global network through cellular communication and through cellular communication, virtual societies have taken place where social transactions occurs disregard to any parameter which can resist the communication (Tunio, et. al., 2013). 2.1. Objectives • Reasons of switching people fom telecommunication to cellular communication • People’s motives for the communication • Benefits of cellular communication