Ethnographically Informed Community Evaluation: A Framework and Approach for Evaluating Community-Based Initiatives By: Robert E. Aronson, Anne B. Wallis Patricia J. O‘Campo, Tony L. Whitehead and Peter Schafer Aronson RE , Wallis A, O‘Campo P, Whitehead T, and Shafer P. (2007). Ethnographically informed community evaluation: A framework and approach for evaluating community-based initiatives. The Maternal and Child Health Journal , 11:97-109. DOI 10.1007/s10995-006-0153-4 Made available courtesy of Springer Verlag: http://dx.doi.org/10.1007/s10995-006-0153-4 The original publication is available at www.springerlink.com ***Reprinted with permission. No further reproduction is authorized without written permission from Springer Verlag. This version of the document is not the version of record. Figures and/or pictures may be missing from this format of the document.*** Abstract: Objectives: This paper describes ethnographically informed community evaluation (EICE), a framework for evaluating complex community-based interventions, and illustrates its use in the evaluation of Baltimore City Healthy Start, a federally funded infant mortality prevention project. EICE, which is influenced by cultural anthropology and assets-based community assessment, supports continuous program improvement, resident involvement, and measurement of community-level change. This approach takes into account both individual and contextual levels of analysis. Methods: The evaluation coupled a participatory approach with qualitative and survey research methods to study community context and how it might contribute to infant mortality and influence program implementation, and to assess community change resulting from the program. Data collection included focus groups, key informant interviews, surveys, neighborhood mapping, journaling, and a study of community problem-solving. Results: The evaluation provided program-related feedback to staff, contributed to a collective understanding of the local context, validated and augmented outcome findings, and imparted skills and a sense of empowerment to the neighborhood. Results reveal a community burdened by crime and social problems, yet showing great diversity in physical and social conditions when examined at the census block group level. Nevertheless, these social and physical hazards in the community are more salient than any specific health issue such as infant mortality. Conclusions: EICE is a powerful evaluation approach able to respond to the complexities of community-based maternal and child health initiatives designed to institute changes across multiple domains. EICE may be used, in whole or in part, as a supplement to traditional designs. Keywords: Evaluation, Community-based research, Ethnography, Public health, Maternal and child health, Infant mortality, Qualitative research methods Article: Introduction With the growing appreciation of the complexity of social and environmental influences on health and human development [1–4], numerous public health initiatives have incorporated strategies at various levels to strengthen families and communities. These initiatives include the World Health Organization‘s Healthy Cities projects, the Annie E. Casey Foundation‘s Making Connections initiative, comprehen sive child development programs like Head Start and Early Head Start, and the Healthy Start infant mortality prevention program [5–9].