JADECS (Journal of Art, Design, Art Education & Culture Studies) Volume 7 No. 1 April 2022 e-ISSN : 2548- 6543 52 PRESERVATION AND VALUES OF SAPE SONOK'S PERFORMING ART TRADITION AS A CREATIVE CULTURE INDUSTRY Jamilatul Hasana 1 , Suryo Tri Saksono 2 , Ulvia Ika Surya, Fatimatus Zahroh Sastra Inggris, Fakultas Ilmu Sosial dan Ilmu Budaya, Universitas Trunojoyo Madura Jl. Raya Telangl, Bangkalan, 69162 e-mail : jamilatulhasanautm@gmail.com 1 , suryo.saksono@trunojoyo.ac.id 2 Paper received: 09-01-2022 revised: 19-04-2022 accepted: 19-04-2022 Abstract: "Sape Sonok" Tradition rely on obedience, the aesthetics of the cow in walking, climbing wooden steps, and discipline. The purpose of this study is to find out how the Madurese people interpret Sape Sonok as part of their life and its relationship with the tourism industry. In order to answer these questions, this study will be carried out by applying ethnographic methods, especially Developmental Research Sequence. The use of this method is based on considerations that will be studied are cultural issues, especially traditional arts, in relation to the tourism industry. This study is included in qualitative research. Sape Sonok is a performing art that has been going on for decades. Sape Sonok cultural tourism can be applied starting from the Sape Sonok village to the landmark “image of the Madura region through the Sonok cattle performing arts tour package, which offers a variety of performing arts and creative economy. Keywords: Sape Sonok, Madura, art, tourism Abstrak: Tradisi "Sape Sonok" mengandalkan ketaatan, estetika sapi dalam berjalan, menaiki tangga kayu, dan disiplin. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana orang Madura menafsirkan Sape Sonok sebagai bagian dari kehidupan mereka dan hubungannya dengan industri pariwisata. Untuk menjawab pertanyaan-pertanyaan ini, penelitian ini akan dilakukan dengan menerapkan metode etnografi, terutama Developmental Research Sequence (Spradley, 1997: 57). Penggunaan metode ini didasarkan pada pertimbangan yang akan dipelajari adalah masalah budaya, terutama seni tradisional, dalam kaitannya dengan industri pariwisata. Penelitian ini termasuk dalam penelitian kualitatif. Sape Sonok adalah seni pertunjukan yang telah berlangsung selama beberapa dekade. Wisata budaya Sape Sonok dapat diterapkan mulai dari desa Sape Sonok hingga landmark "citra wilayah Madura melalui paket wisata seni pertunjukan ternak Sonok, yang menawarkan berbagai seni pertunjukan dan ekonomi kreatif. Kata kunci: Sape Sonok, Madura, kesenian, pariwisata 1. Introduction Besides Kerapan Sape, a tradition that began to develop in Madura is "Sape Sonok". Different with Kerapan Sape which relies on the speed of cows in running, the "Sape Sonok" Tradition rely on obedience, the aesthetics of the cow in walking, climbing wooden steps, and discipline. Another difference, if the Kerapan Sape use bulls, "Sape Sonok" uses female cows. Female cows are usually used to plow fields or fields, used by the Madurese generally for the Sape Sonok Contest. The Sape Sonok Contest is used as a regional cultural asset, which in the end can also become a national and even foreign tourism commodity. However, these two traditions, apart from functioning as a vehicle for the arts and tourism elements, also increase the selling price of cattle (Avilés Ochoa & Canizalez Ramírez, 2018). As with today's fashion shows for humans, the participants chosen to be exhibited are quality cows that have been chosen well. The criteria that are taken into consideration based on their physical appearance include weight, body smoothness, and cleanliness. These beauty characteristics are usually seen from their long, fat body shape, and have reddish fur. Cows that are included in this festival must be of the female breed. Not haphazardly, the cows that will be included in this competition will be bathed with a special shampoo so that their fur is shiny. Not to forget, the selection of feed was done carefully in order to get the ideal physical shape (Tzanidaki & Reynolds, 2011).