Television & New Media
14(5) 402–420
© The Author(s) 2012
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DOI: 10.1177/1527476412446089
tvnm.sagepub.com
446089TVN 14 5 10.1177/1527476
412446089WuTelevision & New Media
1
Hofstra University, Hempstead, NY, USA
Corresponding Author:
Jingsi Christina Wu, Department of Journalism, Media Studies, and Public Relations, Hofstra University,
Hempstead, NY, USA.
Email: jingsi.wu@gmail.com
Cultural Citizenship at the
Intersection of Television and
New Media
Jingsi Christina Wu
1
Abstract
This article presents a cultural revision on the ongoing debate about the new media’s
civic influence, as well as that of the “old media” Television. Specifically, it introduces the
notion of “cultural citizenship” into the theoretical discussion and empirical pursuits.
In exploring how this concept comes to play at the intersection of television and new
media, this article sheds light on the continuing debate within the theoretical camp of
“cultural citizenship,” expands the notion of “political talk” in current studies of media
and democracy, and pushes the field from normative and instrumental limitations
toward a more culturally rich and comprehensive direction. I systematically examine
public discourses surrounding a popular talent show in China’s cyberspace and show
the connection between nonpolitical media experiences and political expressions. In
doing so, I also discuss the internet’s unique potential in lending voice to ordinary
Chinese citizens outside the mainstream media.
Keywords
television, new media, cultural citizenship, media use, popular culture
Introduction
With the emergence and spread of new media in today’s civic life, we are witnessing
a move of audience activities online. People living far apart can now watch television
“together” via the help of online chat (Vance 2010). Television viewers further create
online communities in which they share viewing experiences or rework the texts
(Jenkins 2006). In this article, I discuss the notion of “cultural citizenship” at the
intersection of television and new media, in terms of how popular media and new
Article