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Chapter 8
DOI: 10.4018/978-1-5225-4972-7.ch008
ABSTRACT
This chapter discusses multiple identity organizations and the implications this holds for multi-level
mission-driven institutions. This review examines congruency between organizational mission state-
ments as an identity utilitarian element, and rules and regulations as an identity normative element. In
addition, the authors argue that organizational outcomes should be aligned with each of these multiple
identities. The review uses a sample of Catholic universities and higher education institutions within
the United States for analysis. The scholarly research emphasis of business departments/schools among
these institutions is the common element used to measure this relationship. Bibliometrics and written
language analysis were utilized. The findings provide initial evidence for misalignment and incongru-
ence between their multiple identities and organizational outcomes.
Multiple Identity Organizations
and Performance:
A Review of Catholic Institutions
of Higher Education in the US and
Their Business Departments
Carlos Miguel Baldo
Colorado Mesa University, USA
Kyle S. Hull
Aquinas College, USA
Simón Aristeguieta-Trillos
Clarion University of Pennsylvania, USA