284 Int. J. Globalisation and Small Business, Vol. 7, Nos. 3/4, 2015 Copyright © 2015 Inderscience Enterprises Ltd. Reaching out to organic agriculture for sustainability in agribusiness Suja R. Nair c/o Mr. Prithviraj, Librarian CMS Business School, Jain University, 319, 17th Cross, 25th Main, JP Nagar, 6th Phase, Bangalore – 560078, India Email: sujarnair@rediffmail.com Abstract: The rapid economic development of the Asia-Pacific region is causing climate changes, altering the growth of the agricultural markets, raising concern on issues related to food security and healthy food consumption. Countries in this region are realising the need to adopt sustainable agricultural practices. This paper with the help of an exhaustive literature review examines the potential of organic agriculture in the Asia-Pacific region with the focus being on its contribution towards sustainable development. The paper begins with reviewing the agriculture sector in the Asia-Pacific region then the benefits of organic agriculture are discussed and finally the scope of organic agriculture and the issues inhibiting its development across the Asia-Pacific region are examined. A simple framework calling for the coordinated efforts of all the stakeholders to ensure sustainable development of organic agriculture is also proposed. Keywords: organic agriculture; Asia-Pacific region; sustainable development; food security; certification; climate change; agro-ecosystem. Reference to this paper should be made as follows: Nair, S.R. (2015) ‘Reaching out to organic agriculture for sustainability in Agribusiness’, Int. J. Globalisation and Small Business, Vol. 7, Nos. 3/4, pp.284–299. Biographical notes: Suja R. Nair has to her credit BA (Hons) and MBA degrees and is currently pursuing her PhD at the Jain University, Bangalore, India. She looks after Strategic Marketing at Educe Micro Research, Bangalore. Prior to this, she had been working with the corporate sector and as a management faculty at various academic institutions in Bangalore. Since 1999, she has been the author with Himalaya Publishing House, Mumbai, and written more than 20 text books in the areas of marketing research, consumer behaviour, retail management and organisational behaviour. Her research interests include agriculture economics, marketing, retail management, and entrepreneurship. Her chapter titled ‘Ethics in Higher Education’ in the Handbook of Research on Higher Education in the MENA Region: Policy and Practice, by Dr. Neeta Baporikar was published by IGI Global in 2014.