Journal of Business on Hospitality and Tourism PISSN 2527-9092 Vol 07 No 03, 2021: 282-294 EISSN 2527-6921 https://dx.doi.org/10.22334/jbhost.v7i3 282 https://jbhost.org/ https://creativecommons.org/licenses/by/4.0 Submitted 25 th July 2021 Accepted 31 th December 2021 THE IMPACT OF THE EVENTS ON THE IMPROVEMENT OF COMMUNITY ECONOMY IN THE WATERFRONT AREA SAMBAS Rossi Evita 1 , Tita Rosalina 2 Sate Polytechnic of Sambas, Indonesia rossievita01@gmail.com ABSTRACT Tourism activities in Indonesia are currently the focus of attention of the central and regional governments as one of the sectors that play a very important role in the regional development. Seeing the development of tourism trends in recent years, the local government, especially the Disparpora of Sambas Regency continues to carry out various programs to improve tourism performance, among others by organizing the Bidar Sampan Competition that is held annually and becomes a national cultural event. This study used a quantitative descriptive method. Data were collected through questionnaires and interviews. The results of the questionnaire were analyzed using SPSS 20. The variable of tourism event has no effect and is not significant for improving the community’s economy. This can be seen from the significant of 0.122, which is greater than the significance level (0.05). The tcount was 1.595, is smaller than the ttable (2.04841), with the regression coefficient of 0.446. Tourism events impact on people’s income. Before the tourism was held, the community’s income level was relatively moderate. After the tourism event, people’s income has increased, while after the event, the income of the community returned to normal. Keywords: Tourism event, Economic Growth, Sambas Waterfront Area INTRODUCTION Tourism activities in Indonesia are currently the attention of the central and regional governments as a sector playing a significant for regional development. The tourism sector has various potentials in supporting the productive economic sector. From the point of view of the national economy, the tourism sector is seen as a buffer for the non-oil and gas sector, with priority activities directed at becoming a mainstay sector in foreign exchange earnings, encouraging development and regional income, and improving people's welfare, such as in contributing to the income of the community around tourist objects.