Association for Information Systems AIS Electronic Library (AISeL) PACIS 2017 Proceedings Pacifc Asia Conference on Information Systems (PACIS) Summer 7-19-2017 A Study on Social Overload in SNS: A Perspective of Reactance Teory Chaeyoung Lim Tokyo Institute of Technology, lim.c.ad@m.titech.ac.jp Jaehyun Park Tokyo Institute of Technology, park.j.ai@m.titech.ac.jp Junichi IIJIMA Tokyo Institute of Technology, iijima.j.aa@m.titech.ac.jp Jongchang Ahn Hanyang University Seoul, ajchang@hanyang.ac.kr Follow this and additional works at: htp://aisel.aisnet.org/pacis2017 Tis material is brought to you by the Pacifc Asia Conference on Information Systems (PACIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in PACIS 2017 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Recommended Citation Lim, Chaeyoung; Park, Jaehyun; IIJIMA, Junichi; and Ahn, Jongchang, "A Study on Social Overload in SNS: A Perspective of Reactance Teory" (2017). PACIS 2017 Proceedings. 100. htp://aisel.aisnet.org/pacis2017/100