1 Title: Combining discrete choice experiment, eye tracking and sensory tests to assess consumer preferences for nutritional and health claims Petjon Ballco Agro-food Research and Technology Center of Aragon (CITA) Department of Agro-food Economy and Natural Resources - Zaragoza, Spain Agro-alimentary Institute of Aragon-IA2 (CITA-University of Zaragoza - Spain) pballco@aragon.es Vincenzina Caputo Agricultural, Food, and Resource Economics, Michigan State University, East Lansing, MI 48824, USA vcaputo@anr.msu.edu Tiziana De-Magistris Agro-food Research and Technology Center of Aragon (CITA) Department of Agro-food Economy and Natural Resources - Zaragoza, Spain Agro-alimentary Institute of Aragon-IA2 (CITA-University of Zaragoza - Spain) tmagistris@aragon.es Selected Paper prepared for presentation at the 2018 Agricultural & Applied Economics Association Annual Meeting, Washington, D.C., August 5 - August 7 Copyright 2018 by P. Ballco, V. Caputo, T. De-Magistris, all rights reserved. Readers may make verbatim copies of this document for non-commercial purposes by any means, provided that this copyright notice appears on all such copies.