Volume-4, Issue-5, October-2017 ISSN No: 2349-5677 133 WORK LIFE BALANCE: BIGGEST CHALLENGE OF MODERN DAY WORKING WOMEN IN PUNJAB Amandeep Kaur Sidhu School of Commerce and Management, G.S.S.D.G.S Khalsa College Patiala, India Dr. Rajni Saluja Management Department, Desh Bhagat University Mandi Gobindgarh, Punjab ,India Abstract Work life and personal life in any profession is almost interconnected and interdependent. WLB does not mean equal balance between personal life and work life. It refers to individual’s ability to maintain correct balance and equilibrium state of work and personal responsibilities. Work-life balance is generally referred to as equilibrium between the amount of time and effort allocated to work and personal activities for maintaining an overall sense of harmony in life. It is well said that a healthy balance between work and life is supposed to exist only if proper functioning of work at professional font and at home exist with minimum role conflicts. The changes in the economic as well as social environment of the society have influenced the nature of employment globally. WLB is an emerging concept in HR in the context of modern organizations. The top management of the Banking sector has a general perception that women are better qualified, hard working and more committed toward the achievement of goals. They are more diligent towards their duty and possibility for occurrence of corruption and fraudulent activities are nil or very less. Women also prefer employment in banking sector because of regular working hours, stability, secured work environment, lesser time to travel. Work life balance is one of the critical and upcoming issues in the environment of Indian employment due to increase in the competition. In the earlier days, men were the breadwinners and women used to take care of all types of household works. Keywords: Work life balance, working women, Banking and Insurance I. INTRODUCTION The economic growth of a nation is based on the increase in production of industrial products, agricultural products and the service sector. This economic growth affects the standard of living of people and their per capita income. This further leads to economic development of a country. The service sector consists of banking, insurance, trade, transport, etc. The banks have a very significant role to play in the economy as it extends loans to industrialist for industrial production, investors to purchase heavy machines. They provide finance to facilitate cross border trade and small scale industries.