FRONT-END OF INNOVATION METRICS: RESEARCH QUESTION AND LITERATURE REVIEW Ismail Mounir 1 ; Mickaël Gardoni 1,2 ; Abstract: A company’s success is measured through growth, revenue and profits. However, one of the challenges that many companies struggle with is the ability to develop and grow new products and build an innovation pipeline. Often, companies fail to adopt a strategy to identify new trends that allow them to pivot, and by the time new entrants arrive into the market, it is too late. The literature review considers Front-End Innovation (FEI) metrics to be a critical part of the innovation process. Currently, FEI metrics are the least valued in the innovation process and have not been fully developed or standardized. They are often inadequate, and do not allow for leaders and managers to make early, good decisions during the innovation process. This paper covers goes into a literature review of relevant research around FEI metrics and the ambiguity surrounding how FEI processes are measured. Keywords: Front-end of Innovation; metric; innovation; new product . Summary : In many companies, reducing manufacturing costs to optimize profits is a common strategy used to compete in the marketplace by always seeking to reduce manufacturing costs and increase profits from year to year. However, looking at cost optimization is no longer effective as new competitors emerge in the marketplace that deliver more value to customers. Companies must also compete by driving innovation in products and services in order to remain competitive in the marketplace. To 1. Innovation Management – ETS Montreal - Canada. Email: ismail.mounir.1@ens.etsmtl.ca Innovation Management – ETS Montreal - Canada. Email: mickael.gardoni@etsmtl.ca 2. Mechanical Engineering – INSA de Strasbourg – France. Email: mickael.gardoni@insa-strasbourg.fr