INDIAN JOURNAL OF SCIENCE AND TECHNOLOGY RESEARCH ARTICLE OPEN ACCESS Received: 15-05-2020 Accepted: 10-06-2020 Published: 24-06-2020 Editor: Dr. Natarajan Gajendran Citation: Ali S, Haq AU, Hamid S, Afrasiab (2020) Communication strategy of Khyber Pakhtunkhwa Government in Pandemic: a case study of Corona virus (COVID-19). Indian Journal of Science and Technology 13(22): 2175-2181. https ://doi.org/10.17485/IJST/v13i22.616 * Corresponding author. Sajjad Ali Assistant Professor, Department of Journalism & Mass Communication, University of Malakand, Chakdara, Dir Lower, KP sajjadjmc@uom.edu.pk Funding: None Competing Interests: None Copyright: © 2020 Ali, Haq, Hamid, Afrasiab. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Published By Indian Society for Education and Environment (iSee) Communication strategy of Khyber Pakhtunkhwa Government in Pandemic: a case study of Corona virus (COVID-19) Sajjad Ali 1* , Ata Ul Haq 2 , Sardar Hamid 3 , Afrasiab 4 1 Assistant Professor, Department of Journalism & Mass Communication, University of Malakand, Chakdara, Dir Lower, KP 2 Press Registrar in Information and Public Relations Department, KP and PhD Scholar, Ripha Institute of Media Science, Ripha International University, Al-Meezan Campus Rawalpindi 3 Assistant in Information and Public Relations Department, KP and PhD Scholar, Ripha Institute of Media Science, Ripha International University, Al-Meezan Campus Rawalpindi 4 Assistant in Information and Public Relations Department, KP and M.Phil Scholar, Islamic International University, Islamabad Abstract Objective: In every country, authorities develop strategies for the awareness, education and information at the time of a crisis. This study explored the communication strategies of Khyber Pakhtunkhwa (KP) Government of Pak- istan during the Corona virus (COVID-19)pandemic. Methods: Data was col- lected from the information department of KP. Secondary data was analyzed which was collected from the main information department Peshawar and the regional offices: Mardan, Abatabad, DI Khan, Malakand and Swat. Data was presented in a tabulated form in frequency distribution. Findings: The information department has used all type of methods, tactics and sources of information for the education, awareness and information of the public regarding Coronavirus (COVID-19) and made it possible to control the out- break to a greater extent. KP government used all kind of media communica- tion strategies including print media, radio, information departments, social media, videos and public service message for creating awareness among pub- lic. Recommendations: It is recommended that KP government until now has applied impressive communication strategies. It has been suggested to the government to use local influential public figures and places for the awareness of the people to overcome and control the pandemic. Keywords: Coronavirus (COVID-19); communication strategies; tactics; methods; sources of information; Khyber Pakhtunkhwa; Pakistan 1 Introduction Te mass communication strategies have to be assessed for their efectiveness for health risk communications to cover diverse sections of public to generate cooperation with the governing agencies so as to contain and confront the pandemic. Educating the mass https://www.indjst.org/ 2175